Sprecher Root Beer Everything at the 2013 Wisconsin State Fair

Sprecher Root Beer fans will think they’ve died and gone to heaven when they see Root Beer Everything.

On tap: Sprecher Root Beer and Sprecher Lo-Cal Root Beer

NEW this year: Sprecher Root Beer Floats!

Also available: Sprecher Root Beer, Orange Dream and Grape Sorbet


Sprecher Root Beer Cookie Mix

Sprecher Root Beer Topping

Sprecher Root Beer Float Mix

Sprecher Root Beer Mustard


Sprecher Root Beer Popcorn

Sprecher Root Beer Mustard

Must Haves:

Small Soda Cozy

Rooty Doll

LED Straw


Sprecher Landing at the 2013 Wisconsin State Fair

Hey Wisconsin State Fair Fans, Sprecher Landing is going to be better than ever this year.

Location: North Grandstand Avenue

Music Everyday:

8/1: Nora Collins (3-5pm) – Acoustic Country; The Thieves (6:30-10:30pm) – Rock

8/2: Katie Lafond (12-2pm) – Acoustic; V-Squared (3-6pm) – Acoustic; Lounge Lizards (7:30-11:30pm) – Acoustic

8/3: Adam Fettig (11:30am-2:30pm) – Acoustic Country; V-Squared (3-6pm) – Acoustic; Boomer Nation (7:30-11:30pm) – Rock

8/4: David Hall (10am-1pm) – DJ; Alyssia & JZ (2-5pm) – Acoustic Country; Boomer Nation (6:30-10:30pm) – Rock

8/5: David Hall (3-6pm) – DJ; The Jerry Gillo and Joe Kral Duo (7:30-10:30pm) – Jazz Piano

8/6: V-Squared (3-6pm) – Acoustic; Lounge Lizards (6:30-10:30pm) – Acoustic

8/7: Ethan Keller (2-5pm); Lounge Lizards (6:30-10;30pm)

8/8: David Hall (2-5pm) – DJ; V-Squared (6:30-10:30pm) – Acoustic

8/9: Katie Lafond (12-2pm) – Acoustic; Lounge Lizards (3-6pm) – Acoustic; Robert Allen Band (7:30-11:30pm) – Rock

8/10: Adam Fettig (11:30am-2:30pm) – Acoustic Country; Lounge Lizards (3-6pm) – Acoustic; Sunspot (7:30-10:30pm) – Rock

8/11: Adam Fettig (10am-12:30pm) – Acoustic Country; V-Squared (1pm-4pm) – Acoustic; Robert Allen Jr. Band (5:30-9:30pm) – Rock

Milwaukee Wave Fans — stop in and see your team! Members of the Milwaukee Wave will be at Sprecher Landing:

8/3 and 8/4: 1-3pm

8/10-8/11: 1-3pm

Need something awesome to eat? We’ve got it!

Pizza. Not just any pizza, but:

Sprecher Root Beer BBQ Chicken Pizza and Sprecher Spicy BBQ Pork Pizza

IPA2 and Irish-style Stout Beer Pretzels-on-a-stick

Root Beer Floats w/ regular ice cream, or Whiskey Ice Cream

Hard Root Beer Floats w/ regular ice cream, or Whiskey Ice Cream

Beer Floats

Generation Porter Chocolate/Raspberry Sundae

Root Beer, Orange Dream and Grape Sorbet

Beer Sorbet Pops

Soft Pretzels

Beer Flavored Kettle Chips

Beer Popcorn

Sprecher Draught Root Beer

Sprecher Draught Beer

Logo’d Walking Randal Infusion Cup







Today at State Fair: Grill-Off, Brat Eating and Root Beer Float Eating Contests

Not only will it be HOT, it’s also going to be MUGGY round here. Chill out for awhile at Sprecher Landing (near SpinCity). You’ll find 11 Sprecher beers on tap and in bottles; Best of the Fair “Frozen Treat” Sprecher Beer Lollipops, Sprecher gourmet soda sorbet, Root Beer on tap, beer pretzels on a stick, root beer cookies on a stick, and live music.

Stop by Root Beer Everything (near Apollo’s) on your way to the Central Mall.

It’s Discover Wisconsin’s Day on the Central Mall and we’re hosting these events —

  • Hot stuff! Grilling with Beer grill-off (noon-3pm). Cheer on the 8 superlative grillmeisters working their magic with beef and beer.
  • At 4pm: Brat Eating Contest. Love brats? Can’t get enough? Head to the Central Mall to participate in some serious eating. Last year’s champ downed 17.
  • Cool Stuff! At 5pm: Sprecher Root Beer Float eating contest. Must be 16 or younger. Watch as youngsters do their best to down a Sprecher Root Beer Float faster than the competition.

See you at the Fair!


Sprecher Landing and More at the Wisconsin State Fair

It’s been a marathon but we’re ready for the 2012 Wisconsin State Fair.  Here’s an idea of Sprecher-related events at Sprecher Landing (near SpinCity), Root Beer Everywhere (near Apollo’s) and elsewhere.

Friday, August 3:  Join us at the Central Mall for our 4th Grilling with Beer Contest. Cheer on your favorite grillmeister as they vie for fame and prizes noon-3pm. Then stay tuned for something you might want enter: the Brat eating contest. And afterwards: the Root Beer Float drinking contest (ages 16 and under).

Starting Thursday, August 2nd at Sprecher Landing (near  SpinCity) you’ll find 11 award-winning Sprecher Beers (on tap and in bottles); draft root beer; Sprecher beer pretzels on a stick, Special Amber sorbet, 3 Sprecher beer sorbet lollipops (on a stick, of course); root beer cookies on a stick and more, including FREE live entertainment and appearances by the Milwaukee Wave.  Here’s the schedule:

*BAND SCHEDULE (at Sprecher Landing):

Thursday, August 2nd, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Friday, August 3rd, 2012:
Serious Jones – 10:30am-2:30pm
David Hall – 3pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Saturday, August 4th, 2012:
Serious Jones – 9:30am-12:30pm
Lounge Lizards – 1:30pm-5:30pm
Boomer Nation – 7:30pm-11:30pm
Sunday, August 5th, 2012:
Serious Jones – 9:30am-12:30pm
David Hall – 1:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Monday, August 6th, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Tuesday, August 7th, 2012:
David Hall – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Wednesday, August 8th, 2012:
David Hall – 1:30pm-4:30pm
The Thieves – 6:30pm-10:30pm
Thursday, August 9th, 2012:
Lounge Lizards – 12:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Friday, August 10th, 2012:
Lounge Lizards – 2pm-6pm
Robert Allen Jr. Band – 7:30pm-11:30pm Saturday, August 11th, 2012:
Serious Jones – 9:30am-12:00pm
Sunspot – 2pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Sunday, August 12th, 2012:
David Hall – 1pm-4pm
Robert Allen Jr. Band – 5:30pm-9:30pm

*MILWAUKEE WAVE APPEARANCES (at the Sprecher Landing) Saturday, August 4th, 2012 – 1pm-3pm Sunday

Sunday, August 5th, 2012 – 1pm-3pm

Saturday, August 11th, 2012 – 1pm-3pm

Sunday, August 12th, 2012 – 1pm-3pm

And if you’re a Sprecher Root Beer fan, you’ll love the Root Beer Everything stand (near Apollo’s).  You’ll find regular and lo-cal Sprecher Root Beer on draft (Sprecher is the official draft Root Beer of bthe State Fair, btw), Root Beer Cookies on a stick, Sprecher gourmet soda sorbet, Root Beer popcorn, Root Beer topping, Root Beer mustard, straws, t-shirts, little Rootys.  Speaking of Rooty, the Sprecher mascot, if you’d like to meet him in person here are the times he’ll be at the Root Beer Everything stand:

*ROOTY APPEARANCES(at Root Beer Everything):

Saturday, August 4th – 11am-3pm

Saturday, August 11th – 11am-3pm

Surprise appearances throughout the 11am-3pm time period.

Stop by Root Beer Everything. Chill at Sprecher Landing. Enjoy your time at the Fair with Milwaukee’s original microbrewery.


Winning Recipes

Below are some of examples of why living in, and being a microbrewery in Milwaukee is a total Win-Win:

We are all busy-ness in a good way.  Our Hunger Task Food Drive has been a great success, thanks to everyone who has contributed.  The Food Drive lasts until 9/26. If you donate 2 or more non-perishable food items, you will receive a Buy 1 Get 1 adult tour coupon ($4).  You donation will help restock the HTF pantry and help out Milwaukee’s mini-Katrina victims.  Speaking of…

On September 18th, from 7-10pm, we’re hosting the #saveteecycle fundraiser for the Cigelske family whose home was severely damaged from floor to roof.  Join Ted Perry and a host of other open-hearted Milwaukeeans as they help Tim, Jess and Baby Clara restore their house from this:

First Floor Flood Damage

to something more livable.  Live music performed by Perfectly Average,  yummy food donated by COA, and cool auction items galore.  Gently used t-shirts welcome. Say what? Visit: saveteecycle.org, or teecycle.org to learn more.

Finally, here’s the winning recipe from the Grilling with Beer contest at the Wisconsin State Fair – The  Sprecher Black Ninja Burger.  Thank you for this delectable burger, Dan Kyle of Wauwatosa: http://beeftips.com/sprecherblackninjaburger.aspx.

Sprecher Day at the WI State Fair

Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!

10-5pm:  Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick.  Start and finish early and you have the best chance of getting the best prize.

Photo Ops:

Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.

Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.

2:00-4:00pm: Meet and Greet with Alice in Dairyland.

(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett

(TBD) Meet and Greet w/ Miss Wisconsin

Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.

3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.

4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest.  12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.

Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!

Sprecher at the Wisconsin State Fair

For the 1st time ever, Sprecher is the Official Root Beer of the Wisconsin State Fair! Woo-Hoo!  Until we have a map available, these signs will lead you to The Root Beer That Made Wisconsin Famous.

Official Root Beer of the WI State Fair!
Official Root Beer of the WI State Fair

It’s actually kind of surprising that Sprecher Root Beer was not part of the State Fair until last year when you could get Sprecher Root Beer Floats in the Wisconsin Products Pavilion.  That’s history.  Sprecher Root Beer will be available throughout the fairgrounds every single day of the fair.   In the WI Products Pavilion, you can also get Ravin’ Red and Cherry Cola floats, and Cream Soda. Mugs up for that!

Like the soda but really want to know more about where to find Sprecher Beer?  A wide variety of Sprecher beers will be available throughout the grounds; we’re putting together a Sprecher locator map as I type.  In the meantime, you can find Abbey Triple, IPA2, Witty (Chameleon) at Benno’s, which will also have our Belgian Dubbel on Sprecher Day Monday, August 9th (more about that in the next post).

Benno’s at the WI Products Pavilion will have Special Amber, Hefe Weiss and EPA

Charcoal Grill, Pitch’s/Miss Katie’s and Apollo’s will have Special Amber (and Root Beer);

Sheboygan Brat Haus will have Special Amber and Oktoberfest (and Sprecher mustards);

Adelines will have Sprecher Adelines Ale, and Witty (Chameleon);

Leadfoots will have Sprecher Leadfoot Light (and Root Beer).

Join us at the Central Mall on Monday, August 9th for free family-friendly Sprecher Day activities.

Cheers to lots of sunshine and WI State Fair fun!

Back from the Fair

Fun! Fun! Fun at the Fair yesterday.  It was officially Sprecher Day.  So what happened?  Twenty-five people grilled their best recipe; amid stiff competition, the top three really deserved their awards.  And the grand prize winner – a filet with duxelle sauce – well, it is a winner.  Stay tuned, we’ll have the recipes on the website very soon.

Kids loved the games, the partner business coupons on our wall of coupons disappeared quickly (don’t worry; they’ll reappear on our website), many people had their photo taken with Rooty or the Sprecher Race Car, and the weather was great so the mood was right for perhaps the most popular event on the Central Mall — the Sheboygan brat eating contest.   Crowds cheered as 15 people tried to outdo each other.  Our winner ate a total of 8 brats, or 2lbs worth!  Only in Wisconsin?  I wonder.  This guy could go on to become a national champion.


Sprecher and State Fair

August 10th is Sprecher Day & WKLH at State Fair!  Meet folks from Sprecher, WKLH.  Rooty, Race Car Driver Lyle Nowak and many more will be on hand during the fun and games on the Central Mall.  Kids will have a blast!  Brewing demonstration by the Wisconsin Brewers Guild.  Visit the Wall of Coupons,  watch as the Grilling with Beer contestants cook their best recipes, and put your name in for the Sheboygan Brat Eating Contest.  The winner gets his/her name on a keg trophy.  Visit www.sprecherbrewery.com for more details, admission discount coupons and more.