Sprecher Brewing Company–Milwaukee’s original craft brewery — celebrates American Craft Beer Week (ACBW) May 13th – 19th, with a host of special events. Spearheaded by the Brewers Association, ACBW is, “about uniting for a common cause: support and celebration of our nation’s small and independent brewers and the millions of beer lovers who have helped evolve an industry and put the U.S. on the brewing map,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association.

Toasting its brethren craft brewers and most especially its customers, Sprecher Brewery will offer “Cheers to American Craft Beers” –  a week full of on-site specials, giveaways, trivia contests and more.

At Sprecher Brewery:

May 13th – 17th (Monday – Friday)

  • Brewery tours offered:
    • 5/13, Monday and 5/14, Tuesday at 3pm and 4pm.
    • 5/15, Wednesday at 4pm.
    • 5/16, Thursday at 3pm and 4pm.
    • 5/17 Friday at 1pm, 2pm, 3pm and 3:30pm.
  • Free Brewery Tours
    • 5/13: Thanks for Your Support! FREE TOUR for anyone wearing craft beer gear. Enter to win a craft beer cookbook.
    • 5/14: Service Industry Workers, You Rock! FREE TOUR for anyone in the service industry (must present pay stub as proof). Enter to win a 4 pack of Sprecher Hard Root Beer.
    • 5/15: Salute to Our Military! FREE TOUR and PINT GLASS for all US military with valid ID. Enter to win a stainless steel growler filled with beer of your choice.

o   5/16: Bring the Girls out for a Craft Beer! FREE TOUR for all women. Enter to win your choice of a Sprecher t-shirt or a craft beer cookbook.

·         At 5pm, the first annual Toast from Coast to Coast takes place. Pause for the cause; raise a glass of your favorite American craft beer in a toast to innovation, great flavor and fellowship. 

·         From 6-9pm, The Stein Club will host its 16th annual Car Show in Sprecher’s west parking lot. A mere $5 gets you admission and four (4) tickets good for Sprecher beer or soda.

    • 5/17: Show Your Brew Crew Love! FREE TOUR for anyone wearing Milwaukee Brewers gear.  Enter to win a Sprecher t-shirt.

Brewery Tours Cont’d

May 18th and 19th:

Beer trivia contests during brewery tours. Fun questions; great prizes!

All Week on the Tour:

Mystery Beer on Tap. Guess the mystery beer and win a Sprecher Pint Glass

Guest Tap Beer: Fox Valley Brewing’s BLÜ (Blueberry Ale), a golden ale mixed with blueberry juice concentrate and natural extract.  The result is a light fruity ale with an enticing aroma and flavor of fresh blueberries.  Slightly sweet and highly drinkable, pours with a slight bluish stained color and dense white head.  Sprecher’s Abbey Triple, a Belgian style triple, will be the guest tap at Fox Valley Brewing.

Free Brewery Tour: The 10th person to check in on each tour during ACBW will get a FREE brewery tour.

In the Gift Shop:

15% Case Discount on a featured Sprecher or Chameleon beer.  

Sign the Craft Beer Manifesto: Join craft beer fans from across the country who, by signing the American Craft Beer Week Manifesto, pledge their support to craft beer and their love for the artisans who approach their craft with originality, dedication and passion.

The Declaration of Beer Independence is an integral part of ACBW. It has been signed by tens of thousands of passionate beer lovers, hung on the walls of brewery tap rooms across the country, and carried through the halls of Congress.

On Social Media:                 

Sprecher will host several contests on twitter and facebook during ABW.  Prizes include coupons for Tapas and Beer ($30 value), Premium Reserve Tastings ($15 value), a stainless steel growler ($32 value), and more.

Foursquare Growler Discount: Check in at the Sprecher Gift Shop with Foursquare and get $2.00 off growler fills. Fresh craft beer for less…Awesome.

Those interested in learning about all the events Sprecher has planned for ACBW should visit the website, www.sprecherbrewery.com; the Sprecher blog, blog.sprecherbrewery.com; www.facebook.com/sprecherbrewing; and @sprecherbrewery for the latest updates.

Also, this year Untappd, the mobile-based social network that connects breweries with craft beer lovers, will allow 2013 ACBW participants to earn a special badge for enjoying craft beer during the week.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI. For tour and event reservations, contact the Sprecher Gift Shop: 414.964.2739.

For more information about Sprecher Brewing Company and American Craft Beer Week, contact Anne Sprecher at 414.698.8287, or asprecher@sprecherbrewery.com.

Oktoberfest Past and Present

01st October 2012

Beer. Bavarian culture. Tradition. Harvest. Märzen Bier. From a celebration in a field to a beer worth celebrating.

Greetings on this first day of October! And a lovely fall day it is in Milwaukee.

For the past month many Oktoberfest celebrations have taken place around the world, most notably in Munich and Milwaukee. Fun is had by all who often drink copious amounts of seasonal Oktoberfest beer, listen to Bavarian music, dance, eat soft pretzels, regard fraus and frauleins in dirndls, and herrs in leiderhozen. Sprecher makes a traditional Oktoberfest beer, a Märzen style, which is a perennial award winner both in competitions (GABF, LA International, U.S. Open) and among craft beer lovers. More about that later, but first a bit about the history of the Oktoberfest celebration (courtesy of Wikipedia):

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxe-Hildburghausen on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields were named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess, and have kept that name ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

The festival was eventually prolonged and moved ahead to September to allow for better weather conditions. Today, the last day of the festival is the first Sunday in October.

But what about the beer?

According to Wikipedia: Märzen has its origins in Bavaria, probably before the 16th century. A Bavarian brewing ordinance decreed in 1539 that beer may be brewed only between 29 September and 23 April. The original Märzen was described as “dark brown, full-bodied”. The beer was often kept in the cellar until late in the summer, and remaining bottles were served at Oktoberfest. In order to last so long, either the original gravity and alcohol were increased or the hopping was strengthened.

Michael Jackson writes: From “March” in German. Originally a beer brewed in March and laid down in caves before the summer weather rendered brewing impossible. Stocks would be drawn upon during the summer, and finally exhausted in October. In Germany, this tradition has come to be associated with one specific style. Marzenbier has a malty aroma, and is a medium-strong version (classically, more than 5.5 percent alcohol by volume) of the amber-red Vienna style. It is seasonal to the Oktoberfest, where it is offered as a traditional speciality alongside paler beers of a similar strength.

Fast forward to the present time. Now that you’ve got the history, there’s a good reason to raise a pint or few of Sprecher Oktoberfest during this fall season. The Weekly Pint says:

Steins of the Times
Deliciously spicy Oktoberfest beers have arrived.

oktoberfestbeerFall equates with better beer drinking. We love the simple pleasures of all those good Oktoberfest parties, which, starting this week, take over every German-style beer bar in America (and some entire towns, like Leavenworth, WA). The true, traditional beer to order is Märzen (say “mayer-tsen“), a medium-bodied, coppery-red lager marked by a smooth malt character and the spicy kick of noble hops. It’s an under-appreciated style—for some reason, it’s scarcely served at the big traditional Oktoberfest in Munich, Germany, which runs from 9/22 to 10/7 this year—and has a sociable ABV (alcohol by volume) of just five to seven percent, making it the perfect match for bratwurst, if not an impromptu chicken dance or two as the oom-pah band rocks it that much harder.

Got lederhosen? Maybe not. But you can get the right beer. Here, two of our favorite Oktoberfest brews to pick up from your local beer shop this season. After all, as Ahnold once helpfully reminded the world: “Milk is for babies. When you grow up you have to drink beer.”

Central/East
Sprecher Oktoberfest; 5.75%abv
From one of our perennial favorite breweries available throughout the central and Eastern U.S. states comes this sturdy offering, aged a full six weeks before release. Aromatic and a touch nutty, with a pleasant caramel-y note, it’s got a bready, malty backbone and the marked spiciness of Hallertau and Mt. Hood hops.

Come to Sprecher Brewery, tour and enjoy the Oktoberfest.  Pick some up in our Gift Shop. Get a growler full (either stainless or glass growler). Try some at your favorite venue. You’ll be saying Prost! (and perhaps GO Pack!) in no time. Sprecher Oktoberfest is available throughout the Midwest. If you can’t find it, let us know.

 

Open wide and say yum! One of our facebook friends posted that he was about to make his favorite birthday cake, Sprecher Black Bavarian Dark Chocolate Cake, using a recipe created by his wife. We hope you’ll try it and let us know what you think.

Happy Birthday and thank you Eric Friedrich for sharing this recipe; thank you Dahlia Fredrich for creating this yumderful cake and icing.

SPRECHER BLACK BAVARIAN DARK CHOCOLATE CAKE

 Ingredients:

2 CUPS SUGAR

1 3/4 CUPS ALL PURPOSE FLOUR

3/4 CUP HERSHEY’S SPECIAL DARK COCOA

1 1/2 TSP BAKING POWDER

1 1/2 TSP BAKING SODA

1 TSP SALT

2 EGGS

1 CUP WHOLE MILK

1/2 CUP VEGETABLE OIL

2 TSP VANILLA EXTRACT

1 CUP SPRECHER BLACK BAVARIAN BEER

 Cooking Instructions:

1. HEAT OVEN TO 350 DEGREES. GREASE/ FLOUR 13X9 INCH PAN.

2. STIR TOGETHER THE SUGAR, FLOUR, COCOA, BAKING POWDER, BAKING SODA AND SALT

    IN MIXING BOWL.  ADD EGGS, MILK, OIL, AND VANILLA.  BEAT ON MEDIUM SPEED 2 MINUTES.

    TAKE ONE CUP OF BLACK BAVARIAN BEER AND BOIL IN SMALL POT.  STIR INTO CAKE MIX.

    POUR BATTER INTO PAN.

3. BAKE 35-40 MINUTES

4. AFTER CAKE HAS COOLED, BRUSH 1/4 CUP OF BLACK BAVARIAN BEER ON TOP OF CAKE

 

 SPRECHER BLACK BAVARIAN DARK CHOCOLATE BUTTERCREAM FROSTING

Ingredients

 1 CUP SOLID WHITE VEGETABLE SHORTENING

1 TSP VANILLA

1/2 CUP BLACK BAVARIAN BEER

16 OZ. CONFECTIONER’S SUGAR (4-5 CUPS)

1 TBSP WILTON MERINGUE POWDER

PINCH OF SALT

3/4 CUP HERSHEY’S SPECIAL DARK COCOA

Instructions:

 1. CREAM SHORTENING, FLAVOR AND BEER.

2. ADD DRY INGREDIENTS AND MIX ON MEDIUM SPEED UNTIL ALL INGREDIENTS HAVE BEEN

    THOROUGHLY MIXED TOGETHER.  BLEND AN ADDITIONAL MINUTE OR SO UNTIL CREAMY

 

 

 

Tailgate Sunday

10th June 2009

Join us at the brewery on Sunday when we’ll have one of our famous summer  tailgate parties.  Enjoy some grilled sausages and dogs, play some bung hole toss, take a tour, sip some great beer and soda, and enter to win prizes.  Doors open at 11am.  Sprecher Brewery is located at 701 W. Glendale Ave, Glendale, WI, just north of the city of Milwaukee.

Shop local and keep $0.68 of every dollar spent in the local economy.  Our Milwaukee, an alliance of locally owned businesses that collaborate and celebrate the diversity of local enterprise, is hosting a Buy Local Week, May 18-24.  Nearly 30businesses that belong to Our Milwaukee are offering discounts on their products.  Sprecher is one of those businesses, and you can get $1 off tours on Friday or Saturday, May 22 and 23.   Others include Outpost, Beans and Barley, the Pabst Theatre, Cafe Hollender, Spring City Flowers, Alterra, Murry Hill Pottery Works.  Stop, shop and support locally-owned businesses.  In the meantime, learn more about special offers during this week by visiting Our Milwaukee at: http://ourmilwaukee.net.

Sprecher Brewings and Doings

18th February 2009

Join us Friday evening, February 27th, for the official 2009 Sprecher Irish Stout release party!  We’ll have a band, appetizers, and of course, fabulous Sprecher Irish Stout.  Plus!  Only at this release party — a firkin of Irish Stout tapped at some point during the evening for all to enjoy.  Location: Sprecher Brewing Company, 701 W. Glendale Ave, Glendale, WI.  Party begins at 6:30pm, lasts until midnight.  Cost: $10.  For more details, contact the Sprecher Gift Shop: 414.964.2739.

Extra Tours on St. Paddy’s Day!  Tuesday, March 17th, we’re offering two special afternoon tours: 3:00 and 4:00pm.  Join us for some (more) Sprecher Irish Stout, Irish music, blarney and happy St. Paddy’s Day revelers, truly a memorable Milwaukee experience.  Tours at Sprecher Brewing Company, 701 W. Glendale Ave, Glendale, WI.  Reservations required so call the Sprecher Gift Shop: 414.964.2739. Cost: Adults $4, Seniors $3, Minors $2, Persons with U.S. Military ID are free.

In California: Randy Sprecher will give a sampling of Sprecher beers at Spike’s Pub, 570 Higuera St., San Luis Obispo, on Monday, February 23rd  beginning at 7pm.  Join the Head Brewmaster and Founder of Sprecher Brewing Company for an evening of great beers, engaging tales, and fun.

Cheers,

Anne