Sprecher Day at the WI State Fair

Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!

10-5pm:  Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick.  Start and finish early and you have the best chance of getting the best prize.

Photo Ops:

Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.

Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.

2:00-4:00pm: Meet and Greet with Alice in Dairyland.

(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett

(TBD) Meet and Greet w/ Miss Wisconsin

Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.

3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.

4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest.  12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.

Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!

Sprecher at the Wisconsin State Fair

For the 1st time ever, Sprecher is the Official Root Beer of the Wisconsin State Fair! Woo-Hoo!  Until we have a map available, these signs will lead you to The Root Beer That Made Wisconsin Famous.

Official Root Beer of the WI State Fair!
Official Root Beer of the WI State Fair

It’s actually kind of surprising that Sprecher Root Beer was not part of the State Fair until last year when you could get Sprecher Root Beer Floats in the Wisconsin Products Pavilion.  That’s history.  Sprecher Root Beer will be available throughout the fairgrounds every single day of the fair.   In the WI Products Pavilion, you can also get Ravin’ Red and Cherry Cola floats, and Cream Soda. Mugs up for that!

Like the soda but really want to know more about where to find Sprecher Beer?  A wide variety of Sprecher beers will be available throughout the grounds; we’re putting together a Sprecher locator map as I type.  In the meantime, you can find Abbey Triple, IPA2, Witty (Chameleon) at Benno’s, which will also have our Belgian Dubbel on Sprecher Day Monday, August 9th (more about that in the next post).

Benno’s at the WI Products Pavilion will have Special Amber, Hefe Weiss and EPA

Charcoal Grill, Pitch’s/Miss Katie’s and Apollo’s will have Special Amber (and Root Beer);

Sheboygan Brat Haus will have Special Amber and Oktoberfest (and Sprecher mustards);

Adelines will have Sprecher Adelines Ale, and Witty (Chameleon);

Leadfoots will have Sprecher Leadfoot Light (and Root Beer).

Join us at the Central Mall on Monday, August 9th for free family-friendly Sprecher Day activities.

Cheers to lots of sunshine and WI State Fair fun!

Sprecher Root Beer Makes it to the White House

No kidding!  On Saturday President Obama stopped by The Dairy Godmother in Fairfax, Virginia with daughters Malia and Sasha and his requisite cadre of bodyguards.   Owned by Waukesha native Liz Davis, the store sells frozen custard and other wonderful things from Wisconsin, including Sprecher Root Beer.  According to an article in the Milwaukee Journal today (www.jsonline.com), while the president and his daughters indulged in frozen custard “Obama’s personal aide Reggie Love bought a four pack of Sprecher Root Beer.”

Sprecher Brewings and Doings

May is Military Appreciation month so send a good word, a happy thought, email, or special gift to U.S. Military personnel.  You can also join Sprecher in our goal to let the military know we appreciate them — send a Treats for the Troops package.  What’s that?  Twelve (12) bottles of Sprecher soda shipped to the troops in Afghanistan and Iraq for only $25.  That’s right!  $25 will send 12 bottles of Sprecher soda all the way to our troops in Afghanistan and Iraq.

During May, Sprecher will match every Treats for the Troops sent, doubling the amount our troops receive.

So please, call our Gift Shop and order Treats for the Troops: 414.964.2739.   You can include a note and send the soda to someone special, or just send soda to the troops.

Sprecher Brewings & Doings – SLO-IFF

Friday March 6 begins the San Luis Obispo-International Film Festival.  Opening night main event = an evening with Malcolm McDowell (best known for Clockwork Orange), receipient of the King Vidor award.  Saturday afternoon Randy and I will serve Sprecher beverages at the Santa Margarita Ranch for the Tribute to Stunt Cowboys.

Join us Sunday morning at the Sycamore Springs Spa, where we’ll offer product tastings during the Mondovino Brunch, which also includes a screening of Mondovino.

And course we’ll be at the Surf Night after party on Friday March 13th.

If you’re near the area, think about visiting some of the festival events and films.  They’ve got an incredible line-up of films, programs, activities (e.g., U-Edit a Hollywood movie, Movie in a Day Marathon), and top names in the business, including John Waters who will give a talk  (perhaps on Good Bad Taste) and also be at the pre-show reception March 14th.

Did I mention there are a lot of really good films at this event?  Shorts, documentaries, competition films, classics.  Myself,  I have too many friends with dachshunds to miss the dogumentary, Wiener Takes All, about the “surprisingly cutthroat world of competitive wiener dogs, a world that boasts healthy dachshunds and rabid owners.”

The SLO-IFF runs March 6-15.  Check it out at slofilmfest.org.

More immediately — Marquette Men’s Bball has a big game against #3 Pitt tonight.  Go Marquette!

Sprecher Brewings & Doings – CBS, Marquette, Snow

Our morning started out on a good note.  We woke up early to watch the CBS Sunday Morning piece on root beer, which  was really well done.  What an honor to be part of that show.  Week after week they have so many interesting stories.  BTW: If you didn’t see the root beer segment, or didn’t record it, you probably won’t be able to find it.   CBS only had rights to use some of the older material once and that one time happened yesterday.

Soon after CBS Sunday morning we watched another action-packed Marquette game which ended in a 4 point loss (to Louisville, a city where I lived for 5 years during my youth), causing Marquette to drop to #13.  If they pull off a victory against Pitt, that will be really cool.   UW-Madison did well yesterday.  They beat arch rival Michigan and are now contenders!

Fun bball stat fact I learned in the NY Times:  if a team is up in the 4th quarter by more points than minutes remaining in the game – e.g. up by 10, 8 minutes remaining – that team wins 80% of the time.

Snow, snow everywhere!  Got any interesting snow reports?  I’d love to hear them.

Sprecher Brewings & Doings

Hey Everyone,

I’m kind of new at this so I’d appreciate if you cut me some slack during these first few posts.  For those of you who don’t know, Sprecher Brewery is located Glendale, WI, a suburb just north of Milwaukee.  Started in 1985 by Randy Sprecher (my husband), Sprecher is a microbrewery that makes award-winning beers and gourmet sodas.  Among others beer-related awards, we won the 2004 GABF Small Brewing Company and Small Brewing Company Brewmaster of the Year awards.

Many people know Sprecher Root Beer, more so  recently because the  NY Times ranked it  #1 of 25 tasted (6/25/08).   Not Bad.   If you want to see  the brewery, check out CBS Sunday morning on Sunday, November 23rd.  The show is doing a special segment on root beer and they filmed it on location.  Also on Sunday, November 23rd — for those of you in the Milwaukee area — check out Maltylicious, a presentation on craft beer I’m giving at Sugar Maple American Craft Beer bar in Bay View.  One caveat — it’s for women only!  Yep.  That’s right.  No boys allowed.  But it’s being held in the back room so guys, feel free to come to Sugar Maple and try some of their 60 craft beers while class is in session.  Sugar Maple is located at 441 N. Lincoln Ave.   If you haven’t been to our website and want to learn more about Sprecher,  stop by or visit www.sprecherbrewery.com.

Cheers,  Anne

p.s. I may not blog much on weekends but I’ll try my best.