In addition to the chain grocery stores listed in previous posts, currently Sprecher Hard Root Beer can be found in Milwaukee and Madison Pick ‘n Save stores. In early April, all Pick ‘n Saves and Copps stores in Wisconsin will have the Hard Root Beer.

The day has arrived! Sprecher Hard Root Beer will be available at the following stores:

Sprecher Hard Root Beer
Cork N Bottle	855 E Johnson St	Madison
Fuzzy’s Westside Liquor	531 A St	Sun Prairie
Hy-Vee	3801 E Washington Ave	Madison
Jenifer St Market	2038 Jenifer St	Madison
Kopecky’s Piggly Wiggly	8 North Cty Rd M	Evansville
LeCork Wine and Spirits	1204 Bus. Hwy 18/151	Mt Horeb
McFarland Liquor	4716 Farwell St	Madison
Metcalf (Hilldale)	726 N Midvale	Madison
Metcalf (West)	7455 Mineral Point Rd	Madison
Middleton Good Neighbor	3111 Parmenter St	Middleton
Mikes Wine Shop	2138 Regent St	Madison
Miller & Son’s	210 S Main St	Verona
Neil’s Fitchburg	3064 Fish Hatchery	Madison
Neil’s Middleton	2415 Allen Blvd	Middleton
Neil’s Village Liq (Waunakee)	204-BS Century Ave	Waunakee
Party Port	2901 University Ave	Madison
Rileys Wines of the World	402 W Gorham	Madison
Star Liquor	1209 Williamson St	Madison
Steves Liquor -Orchard Pointe	6227 McKee Rd Ste A	Madison
Steve’s Liquor Store	3618 University Ave	Madison
Steves West	122 Junction Rd	Madison
Vic Pierce Wines Liqour	609 N Sherman	Madison
Woodman’s #16-East	3817 Milwaukee St	Madison
Woodman’s #20-West	725 S Gammon Rd	Madison
Woodman’s #31-Sun Prairie	1099 S Grand Ave	Sun Prairie

 

 

Just in time for Valentine’s Day — because we love you — Sprecher Hard Root Beer will be back on the shelves and in many bars. Here’s a list of venues, many new, where you can score some of this awesomeness.

• The Sprecher Gift Shop, 701 W. Glendale Ave., Glendale, WI
  

  Fr0m the Bottling Line to a Store Near You

• Discount Liquor (both stores)
•  Sprecher’s Pub & Restaurant
• Otto’s
•  Rays
•  Woodmans
•  Consumer Bevervage
•  Sentry (State, Delafield, Port Washinton)
•  Muskego Anichs
•  B+S Timers
•  Bluemound Liquor
•  Shopko (Port Washinton)
•  Mineshaft
•  Fox + Hounds
•  Y Not
•  Maxwells
•  Highland House
•  3 Lions
•  Silver Spring House
•  Steny’s
•  Hoolligans
•  Sendiks
•  Jeff’s Spirits
•  Mars Cheese Castle
•  Avenue Liquor
•  Kensington Liquor
•  Piggly Wiggly (Hubertus, Cedarburg, Saukville, Jackson, Slinger)
•  Oklahoma Liquor
•  Outpost
•  Berts
•  Peka
•  Water Buffalo
•  Sobelman’s
•  Libby Montana
•  Harley
•  Barley Pop
•  Anvil
•  Anchorage
•  Silver Spur
•  Astor Hotel
•  Buck Bradley’s
•  Safe House
•  Motors Inn
•  Landmark Lanes
•  Harrys
•  West Bend Coutry Club
• The Pfister
•  Radisson (Glendale)
•  Karl Ratzsch’s
•  Brat Stop
•  Gasthouse
•  Fox Bay Grill

 

 

Rooty had a fun weekend in the Big Apple– New York City– land of bright lights, big dreams, fashion trendsetters, investment bankers and a little bit of Wisconsin.

After walking several blocks he tried to trade some Root Beer and Rooty charm for a free Rickshaw ride. That didn’t work so he proceeded to the hot dog cart hoping for a bite of a genuine NYC hot dog. Alas, the vendor wasn’t ready to serve so Rooty wandered across the street to visit with a horse whose pulls a carriage (full of tourists) for a living.  Unable to talk the price down to something Rooty could afford (free), Rooty decided to hang for a bit and keep the horse company.

On Sunday morning  Rooty headed to the celebrated Kettle of Fish (57 Christopher St.) to watch the Packers play the Colts. As many people know, and many Wisconsinites set their alarm clocks for, the Kettle is the place to go for Packer games. Word of warning: all though the news is out, in case you weren’t previously aware, get there early or you’ll never get in.
All the bartenders and waitresses at the Kettle do a great job

at keeping Packer fans happy. They sell Sprecher Special Amber, Black Bavarian and Root Beer; have cheese and sausage to snack on; and you get a Usinger’s brat with your entry ticket.  Including and beyond these goodies, the Kettle during a Packers game is a cultural experience. Another chorus of “I Love My Green Bay Packers,” anyone? Owners of the Kettle, Patrick and Adrienne, have put Wisconsin on the NYC map (in a good way).

Earth Day is tomorrow.  Got any special plans? For the past several years Sprecher has been actively making its brewing and plant operations more energy efficient, and we’ve substantially reduced the amount of packaging materials used as well as become more recycle conscious.  This weekend we’re offering $1 every growler purchased at the brewery in honor of Earth Day. For those who don’t know, a growler holds 64 ounces–the same amount of beer or soda in a Sprecher 4-pack. The difference? Not only fresh beer from the tap, but a lot less glass: one bottle compared to four, no paper products. And growlers are reusable. Wash them at home, bring them in for a refill. If you have a growler or need purchase one, stop in and get it filled. Save green — cash and our resources.

While you’re enjoying your fresh beer or soda, look around you and take a few moments to focus on the wonderful planet on which we live. Bird calls, rivers, grass, rain, sand, trees, oxygen…BTW: April’s Lyrid meteor shower tonight/tomorrow morning. Best view: look into a dark sky (no city lights), facing east.  Best viewing time: late night to early morning. You should be able to see 10-20 meteors per hour.  Cheers to that!

“Anyone from Wisconsin will not hesitate to give you myriad reasons why theirs is the greatest state in the US bar none.” I first read a version of this quote on a beer blogger’s site.  It rang true then and it still rings true. Why? Well, we’ve got the Packers, we’ve got brats and frozen custard, Summerfest, some of the best craft beer in the world, the root beer that made WI famous (Sprecher), and most importantly, great people.

On September18th Sprecher hosted #saveteecycle, a fundraiser that came about via twitter and social media to help a family whose home flooded during Milwaukee’s mini-Katrina on July 22nd.  #saveteecycle was literally the house that twitter rebuilt and the social networks twitter reinforced. But enough about the medium because that would be nothing without the operators, the Wisconsinites — individuals and businesses — who came together to help put this family back in their house and on their feet. If you’d like to learn more about the event and all those who contributed, just go to the blog: http://saveteecycle.org/.

During the month of September Sprecher held a food drive for the Hunger Task Force, a wonderful organization that has been overwhelmed since July 22nd because Milwaukee’s mini-Katrina devastated so many families.  Sprecher offered a Buy1 Get1 adult tour coupon to anyone who brought two non-perishable food items.  To date we’ve had two donation pick-ups, the first for 480lbs and the second for 250lbs of food,  a total of 730 lbs donated. Many thanks to all, especially the 30 school children who brought donations. We’ll leave the HTF donation box in our retail store for a few more days.

Sure Wisconsin has its share of problems; however, not so small examples like those above demonstrate that we also have big-hearted people who make our claim to be the greatest state a legitimate one.

Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!

10-5pm:  Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick.  Start and finish early and you have the best chance of getting the best prize.

Photo Ops:

Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.

Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.

2:00-4:00pm: Meet and Greet with Alice in Dairyland.

(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett

(TBD) Meet and Greet w/ Miss Wisconsin

Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.

3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.

4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest.  12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.

Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!

For the 1st time ever, Sprecher is the Official Root Beer of the Wisconsin State Fair! Woo-Hoo!  Until we have a map available, these signs will lead you to The Root Beer That Made Wisconsin Famous.

It’s actually kind of surprising that Sprecher Root Beer was not part of the State Fair until last year when you could get Sprecher Root Beer Floats in the Wisconsin Products Pavilion.  That’s history.  Sprecher Root Beer will be available throughout the fairgrounds every single day of the fair.   In the WI Products Pavilion, you can also get Ravin’ Red and Cherry Cola floats, and Cream Soda. Mugs up for that!

Like the soda but really want to know more about where to find Sprecher Beer?  A wide variety of Sprecher beers will be available throughout the grounds; we’re putting together a Sprecher locator map as I type.  In the meantime, you can find Abbey Triple, IPA2, Witty (Chameleon) at Benno’s, which will also have our Belgian Dubbel on Sprecher Day Monday, August 9th (more about that in the next post).

Benno’s at the WI Products Pavilion will have Special Amber, Hefe Weiss and EPA

Charcoal Grill, Pitch’s/Miss Katie’s and Apollo’s will have Special Amber (and Root Beer);

Sheboygan Brat Haus will have Special Amber and Oktoberfest (and Sprecher mustards);

Adelines will have Sprecher Adelines Ale, and Witty (Chameleon);

Leadfoots will have Sprecher Leadfoot Light (and Root Beer).

Join us at the Central Mall on Monday, August 9th for free family-friendly Sprecher Day activities.

Cheers to lots of sunshine and WI State Fair fun!

No kidding!  On Saturday President Obama stopped by The Dairy Godmother in Fairfax, Virginia with daughters Malia and Sasha and his requisite cadre of bodyguards.   Owned by Waukesha native Liz Davis, the store sells frozen custard and other wonderful things from Wisconsin, including Sprecher Root Beer.  According to an article in the Milwaukee Journal today (www.jsonline.com), while the president and his daughters indulged in frozen custard “Obama’s personal aide Reggie Love bought a four pack of Sprecher Root Beer.”

May is Military Appreciation month so send a good word, a happy thought, email, or special gift to U.S. Military personnel.  You can also join Sprecher in our goal to let the military know we appreciate them — send a Treats for the Troops package.  What’s that?  Twelve (12) bottles of Sprecher soda shipped to the troops in Afghanistan and Iraq for only $25.  That’s right!  $25 will send 12 bottles of Sprecher soda all the way to our troops in Afghanistan and Iraq.

During May, Sprecher will match every Treats for the Troops sent, doubling the amount our troops receive.

So please, call our Gift Shop and order Treats for the Troops: 414.964.2739.   You can include a note and send the soda to someone special, or just send soda to the troops.

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