Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!

10-5pm:  Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick.  Start and finish early and you have the best chance of getting the best prize.

Photo Ops:

Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.

Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.

2:00-4:00pm: Meet and Greet with Alice in Dairyland.

(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett

(TBD) Meet and Greet w/ Miss Wisconsin

Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.

3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.

4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest.  12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.

Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!

For the 1st time ever, Sprecher is the Official Root Beer of the Wisconsin State Fair! Woo-Hoo!  Until we have a map available, these signs will lead you to The Root Beer That Made Wisconsin Famous.

Official Root Beer of the WI State Fair!

Official Root Beer of the WI State Fair

It’s actually kind of surprising that Sprecher Root Beer was not part of the State Fair until last year when you could get Sprecher Root Beer Floats in the Wisconsin Products Pavilion.  That’s history.  Sprecher Root Beer will be available throughout the fairgrounds every single day of the fair.   In the WI Products Pavilion, you can also get Ravin’ Red and Cherry Cola floats, and Cream Soda. Mugs up for that!

Like the soda but really want to know more about where to find Sprecher Beer?  A wide variety of Sprecher beers will be available throughout the grounds; we’re putting together a Sprecher locator map as I type.  In the meantime, you can find Abbey Triple, IPA2, Witty (Chameleon) at Benno’s, which will also have our Belgian Dubbel on Sprecher Day Monday, August 9th (more about that in the next post).

Benno’s at the WI Products Pavilion will have Special Amber, Hefe Weiss and EPA

Charcoal Grill, Pitch’s/Miss Katie’s and Apollo’s will have Special Amber (and Root Beer);

Sheboygan Brat Haus will have Special Amber and Oktoberfest (and Sprecher mustards);

Adelines will have Sprecher Adelines Ale, and Witty (Chameleon);

Leadfoots will have Sprecher Leadfoot Light (and Root Beer).

Join us at the Central Mall on Monday, August 9th for free family-friendly Sprecher Day activities.

Cheers to lots of sunshine and WI State Fair fun!