Sprecher Brewing Company–Milwaukee’s original craft brewery — celebrates American Craft Beer Week (ACBW) May 13th – 19th, with a host of special events. Spearheaded by the Brewers Association, ACBW is, “about uniting for a common cause: support and celebration of our nation’s small and independent brewers and the millions of beer lovers who have helped evolve an industry and put the U.S. on the brewing map,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association.

Toasting its brethren craft brewers and most especially its customers, Sprecher Brewery will offer “Cheers to American Craft Beers” –  a week full of on-site specials, giveaways, trivia contests and more.

At Sprecher Brewery:

May 13th – 17th (Monday – Friday)

  • Brewery tours offered:
    • 5/13, Monday and 5/14, Tuesday at 3pm and 4pm.
    • 5/15, Wednesday at 4pm.
    • 5/16, Thursday at 3pm and 4pm.
    • 5/17 Friday at 1pm, 2pm, 3pm and 3:30pm.
  • Free Brewery Tours
    • 5/13: Thanks for Your Support! FREE TOUR for anyone wearing craft beer gear. Enter to win a craft beer cookbook.
    • 5/14: Service Industry Workers, You Rock! FREE TOUR for anyone in the service industry (must present pay stub as proof). Enter to win a 4 pack of Sprecher Hard Root Beer.
    • 5/15: Salute to Our Military! FREE TOUR and PINT GLASS for all US military with valid ID. Enter to win a stainless steel growler filled with beer of your choice.

o   5/16: Bring the Girls out for a Craft Beer! FREE TOUR for all women. Enter to win your choice of a Sprecher t-shirt or a craft beer cookbook.

·         At 5pm, the first annual Toast from Coast to Coast takes place. Pause for the cause; raise a glass of your favorite American craft beer in a toast to innovation, great flavor and fellowship. 

·         From 6-9pm, The Stein Club will host its 16th annual Car Show in Sprecher’s west parking lot. A mere $5 gets you admission and four (4) tickets good for Sprecher beer or soda.

    • 5/17: Show Your Brew Crew Love! FREE TOUR for anyone wearing Milwaukee Brewers gear.  Enter to win a Sprecher t-shirt.

Brewery Tours Cont’d

May 18th and 19th:

Beer trivia contests during brewery tours. Fun questions; great prizes!

All Week on the Tour:

Mystery Beer on Tap. Guess the mystery beer and win a Sprecher Pint Glass

Guest Tap Beer: Fox Valley Brewing’s BLÜ (Blueberry Ale), a golden ale mixed with blueberry juice concentrate and natural extract.  The result is a light fruity ale with an enticing aroma and flavor of fresh blueberries.  Slightly sweet and highly drinkable, pours with a slight bluish stained color and dense white head.  Sprecher’s Abbey Triple, a Belgian style triple, will be the guest tap at Fox Valley Brewing.

Free Brewery Tour: The 10th person to check in on each tour during ACBW will get a FREE brewery tour.

In the Gift Shop:

15% Case Discount on a featured Sprecher or Chameleon beer.  

Sign the Craft Beer Manifesto: Join craft beer fans from across the country who, by signing the American Craft Beer Week Manifesto, pledge their support to craft beer and their love for the artisans who approach their craft with originality, dedication and passion.

The Declaration of Beer Independence is an integral part of ACBW. It has been signed by tens of thousands of passionate beer lovers, hung on the walls of brewery tap rooms across the country, and carried through the halls of Congress.

On Social Media:                 

Sprecher will host several contests on twitter and facebook during ABW.  Prizes include coupons for Tapas and Beer ($30 value), Premium Reserve Tastings ($15 value), a stainless steel growler ($32 value), and more.

Foursquare Growler Discount: Check in at the Sprecher Gift Shop with Foursquare and get $2.00 off growler fills. Fresh craft beer for less…Awesome.

Those interested in learning about all the events Sprecher has planned for ACBW should visit the website, www.sprecherbrewery.com; the Sprecher blog, blog.sprecherbrewery.com; www.facebook.com/sprecherbrewing; and @sprecherbrewery for the latest updates.

Also, this year Untappd, the mobile-based social network that connects breweries with craft beer lovers, will allow 2013 ACBW participants to earn a special badge for enjoying craft beer during the week.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI. For tour and event reservations, contact the Sprecher Gift Shop: 414.964.2739.

For more information about Sprecher Brewing Company and American Craft Beer Week, contact Anne Sprecher at 414.698.8287, or asprecher@sprecherbrewery.com.

‘Tis the Season, Already!

11th November 2010

Do thoughts of the upcoming holidays fill you with joy but also make you cringe with anxiety about hoards of shoppers and the whole holiday shopping experience in general?  Well, we have a couple of nice little getaway solutions for you.  Stop by Sunday, November 14th for a brewery tour, samples of delicious beers and gourmet sodas, and an on-site boutique vendor fair.  Most people don’t realize it, but this  is the perfect environment for a relaxing and inspiring shopping experience. More than 15 vendors will offer a wide variety of goodies for friends, family, coworkers and yourself.  Who knows, you may just get all of your holiday shopping done at once!

Fall Holiday Vendor Fair

Visit www.sprecherbrewery.com for more details.

Hunger Task Force Food Drive

18th August 2010

On August 17th, victims of the Brew City Flood received more bad news from what was the last hope for many: FEMA. FEMA sent a letter rejecting requests for individual aid.  Thousands of people with basements flooded by rain and/or waste water, even those whose foundations gave way, are now left to deal with the wreckage on their own.  Those without insurance or sufficient bank accounts will need to rely on the kindness of friends, family and local service providers while putting theirs lives back in order.  Fortunately for them, Milwaukeeans have a strong ethos of helping those in need.

When the Brew City Flood hit on July 22nd, the view from Sprecher looked like this:

View out the Front Door

Cars Driving

We only had a bit of water seep under the garage door on the west side of the brewery.  Our neighbors and cars driving nearby suffered more damage.

After watching news reports and seeing people’s damaged belongings on the streets to our west, east, north and south, we decided we needed to do something to help.  So we contacted our friends at Hunger Task Force Milwaukee and volunteered to host a food drive.

Sprecher will be collecting food for the Hunger Task Force now through September 26th. Everyone who brings two (2) or more non-perishable items will receive a free adult tour with the purchase of an adult tour (basically, Buy 1 Get 1 Free), a $4 value.  Along with the guided brewery tour, guests receive a souvenir tour glass, 4 generous samples of Sprecher beer (21+ only) and unlimited Sprecher gourmet soda.

Tour reservations are strongly suggested.  Call 414.964.2739 to reserve your spot.  Bring 2 or more non-perishable food items to the check-in and get your free tour pass.