Sprecher Brewing Company–Milwaukee’s original craft brewery — celebrates American Craft Beer Week (ACBW) May 13^th – 19^th, with a host of special events. Spearheaded by the Brewers Association, ACBW is, “about uniting for a common cause: support and celebration of our nation’s small and independent brewers and the millions of beer lovers who have helped evolve an industry and put the U.S. on the brewing map,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association.

Toasting its brethren craft brewers and most especially its customers, Sprecher Brewery will offer “Cheers to American Craft Beers” –  a week full of on-site specials, giveaways, trivia contests and more.

At Sprecher Brewery:

May 13^th – 17^th (Monday – Friday)

• Brewery tours offered:
  • 5/13, Monday and 5/14, Tuesday at 3pm and 4pm.
  • 5/15, Wednesday at 4pm.
  • 5/16, Thursday at 3pm and 4pm.
  • 5/17 Friday at 1pm, 2pm, 3pm and 3:30pm.
• Free Brewery Tours
  • 5/13: Thanks for Your Support! FREE TOUR for anyone wearing craft beer gear. Enter to win a craft beer cookbook.
  • 5/14: Service Industry Workers, You Rock! FREE TOUR for anyone in the service industry (must present pay stub as proof). Enter to win a 4 pack of Sprecher Hard Root Beer.
  • 5/15: Salute to Our Military! FREE TOUR and PINT GLASS for all US military with valid ID. Enter to win a stainless steel growler filled with beer of your choice.

o   5/16: Bring the Girls out for a Craft Beer! FREE TOUR for all women. Enter to win your choice of a Sprecher t-shirt or a craft beer cookbook.

·         At 5pm, the first annual Toast from Coast to Coast takes place. Pause for the cause; raise a glass of your favorite American craft beer in a toast to innovation, great flavor and fellowship. 

·         From 6-9pm, The Stein Club will host its 16^th annual Car Show in Sprecher’s west parking lot. A mere $5 gets you admission and four (4) tickets good for Sprecher beer or soda.

• 5/17: Show Your Brew Crew Love! FREE TOUR for anyone wearing Milwaukee Brewers gear.  Enter to win a Sprecher t-shirt.

Brewery Tours Cont’d

May 18^th and 19^th:

Beer trivia contests during brewery tours. Fun questions; great prizes!

All Week on the Tour:

Mystery Beer on Tap. Guess the mystery beer and win a Sprecher Pint Glass

Guest Tap Beer: Fox Valley Brewing’s BLÜ (Blueberry Ale), a golden ale mixed with blueberry juice concentrate and natural extract.  The result is a light fruity ale with an enticing aroma and flavor of fresh blueberries.  Slightly sweet and highly drinkable, pours with a slight bluish stained color and dense white head.  Sprecher’s Abbey Triple, a Belgian style triple, will be the guest tap at Fox Valley Brewing.

Free Brewery Tour: The 10^th person to check in on each tour during ACBW will get a FREE brewery tour.

In the Gift Shop:

15% Case Discount on a featured Sprecher or Chameleon beer.  

Sign the Craft Beer Manifesto: Join craft beer fans from across the country who, by signing the American Craft Beer Week Manifesto, pledge their support to craft beer and their love for the artisans who approach their craft with originality, dedication and passion.

The Declaration of Beer Independence is an integral part of ACBW. It has been signed by tens of thousands of passionate beer lovers, hung on the walls of brewery tap rooms across the country, and carried through the halls of Congress.

On Social Media:                 

Sprecher will host several contests on twitter and facebook during ABW.  Prizes include coupons for Tapas and Beer ($30 value), Premium Reserve Tastings ($15 value), a stainless steel growler ($32 value), and more.

Foursquare Growler Discount: Check in at the Sprecher Gift Shop with Foursquare and get $2.00 off growler fills. Fresh craft beer for less…Awesome.

Those interested in learning about all the events Sprecher has planned for ACBW should visit the website, www.sprecherbrewery.com; the Sprecher blog, blog.sprecherbrewery.com; www.facebook.com/sprecherbrewing; and @sprecherbrewery for the latest updates.

Also, this year Untappd, the mobile-based social network that connects breweries with craft beer lovers, will allow 2013 ACBW participants to earn a special badge for enjoying craft beer during the week.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI. For tour and event reservations, contact the Sprecher Gift Shop: 414.964.2739.

For more information about Sprecher Brewing Company and American Craft Beer Week, contact Anne Sprecher at 414.698.8287, or asprecher@sprecherbrewery.com.

In case you wondered about our upcoming Spring Vendor Fair, here’s a little post with details.

 

Normally we would write a seasonal salutation along the lines of, “Spring is in the air….” However, due to many months of inclement weather we’ll start with a more appropriate introduction.

 

Dreams of Spring are In the Air! Crocus, daffodils, grass, chirping birds…someday soon they will arrive in Milwaukee, allowing us to put away our snow shovels and rain gear in exchange for gardening tools, sunshine and seasonal beverages on the porch.

 

Rain or Shine, Sprecher will host its annual Spring Vendor Fair at the brewery on April 28^th

 

Throughout the brewery a wide array of vendors will showcase their products for you to peruse at your leisure. Temptation without unnecessary pressure, what a great way to shop!

 

Take a brewery tour, then while you’re sampling from 15 beers and 9 sodas on tap, wander about and check out what’s available. The selection of vendors has been carefully cultivated to offer you a wide variety of goodies you might personally enjoy, or that might be just right for your Mom.  Mother’s Day is May 12…you can do your shopping at Sprecher’s Spring Vendor Fair on April 28^th.  Brewery tour+samples+ easy Mother’s Day shopping = Triple WIN! Added bonus: we’ll have a game or two on our high-definition TV = Home Run!

 

 

Cost: $5 adults; $4 Seniors; $3 Minors. US military personnel with valid ID are FREE. Includes tour, commemorative glass, samples and vendor fair. Tours are offered on the hour, noon-3pm.

 

Book your tour reservation online at www.sprecherbrewery.com, or call the Gift Shop at 414.964.2739.

 

Note: You can attend the vendor fair without going on the tour but you will be charged the tour price.

 

Sprecher Brewery and the Sprecher Gift Shop are located at 701 W. Glendale Ave, Glendale, WI. The Sprecher Gift Shop is open Mon-Sat, 11am-6pm; Sun, Noon-5pm.

 

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition.  Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

 

 

 

 

 

Thursday night is sometimes a better night to go out than Friday or Saturday. Places are less crowded and let’s face it, this is when the cool people hang. Keeping this in mind we have a few events planned tonight, including tastings, giveaways and a tap takeover. So if you’re in Shorewood, Germantown, Lomira or Port Washington, stop in and enjoy.

• 6-8pm, Three Lions Pub, 4015 N. Oakland Ave., Shorewood: Sports trivia, prizes, brewery gear and Sprecher Beer Sampling.
• 6-8pm, Barley Pop, N116 W16137 Main St., Germantown, Sprecher Beer Sampling.
• 6-9pm, Camelot Golf Course, W192 State Rd., Lomira: Sprecher Beer Sampling, free food, food and beer pairing tips, giveaways

• 7:30-9:30pm, Sir James Pub, 316 N. Franklin St., Port Washington: Sprecher Tap Takeover.

 

 

Get ready to whet your whistle with an array of Sprecher beers at a variety of venues today. Whether it’s a tap takeover, trivia fun, samplings or a chances to earn cool brewery stuff, we’ve got it all going on starting at 6pm tonight. Cheers!

• 6-8pm, Libby Montana’s, 5616 W. Donges Bay Rd, Mequon: Sprecher Beer Sampling and giveaways.
• 6-8pm, Pourman’s, 1127 N. Water St, Milwaukee: Sprecher Tap Takeover.
• 6-8pm, Riverwest Public House, 815 E. Locust St., Milwaukee: Sprecher Beer Tasting Party.
• 6-8pm, Tonic Tavern, 2335 S. Kinnickinnic Ave, Bay View: Local Love – Sprecher Tap Takeover, sampling, brewery giveaways.
• 8:30-10:30, Taylor & Dun’s, 10365 N. Cedarburg Rd: Trivia Night featuring Sprecher Beer Samples.
• 9-11pm, Impala Cocktail Lounge, 701 E. Center St., Milwaukee: Local Love – Sprecher Sampling.

 

 

 

Sprecher Brewing Company celebrates Milwaukee’s Craft Beer Week 2013 with numerous samplings, tap takeovers, trivia contests, prize giveaways and more throughout the metro area. All events are free and open to the public.

This is a great opportunity to sample a wide range of award-winning Sprecher beers as well as visit some cool places throughout the city and a little beyond. Most events happen in the evening with one exception. WKLH’s Dave and Carol will host a live broadcast from Sprecher’s beer garden on Friday, April 19, 6am-10am. Stop in for some on-air fun, good eats (e.g., Black Bavarian Burritos) provided by North Star Restaurant and catering.

Sunday, April 14
• 2-4pm Sneesby’s Denoon Saloon, W198 S10857 Racine Ave., Muskego: Sample a variety of Sprecher Beers and Sprecher Hard Root Beer.
• 3-5pm, The Standard, 1751 Franklin Pl, Milwaukee: Sprecher Sampling featuring Abbey Triple.

Monday, April 15
• 7-9pm, Maxwells,W63 N699 Cedarburg: Buy 1 Get 1 Burger, $8 pitchers of Sprecher beer. Free sampling of Sprecher Hard Root Beer and a variety of Sprecher beers.

Tuesday, April 16
• 6-8pm, Sobelman’s, 1900 W. St. Paul, Milwaukee: Sprecher night with lots of samples.
• 6-9pm, World of Beer, 1300 E. Brady St., Milwaukee: Sample Sprecher Bourbon Barrel Aged Beers and a variety of others. Beer trivia, prizes, brewery giveaways.
• 8-10pm, Hooligan’s, 2017 E. North Ave, Milwaukee: Sprecher Sampling. Beer/Sports trivia. Brewery giveaways.

Wednesday, April 17
• 6-8pm, Libby Montana’s, 5616 W. Donges Bay Rd, Mequon: Sprecher Beer Sampling and giveaways.
• 6-8pm, Pourman’s, 1127 N. Water St, Milwaukee: Sprecher Tap Takeover.
• 6-8pm, Riverwest Public House, 815 E. Locust St., Milwaukee: Sprecher Beer Tasting Party.
• 6-8pm, Tonic Tavern, 2335 S. Kinnickinnic Ave, Bay View: Local Love – Sprecher Tap Takeover, sampling, brewery giveaways.
• 8:30-10:30, Taylor & Dun’s, 10365 N. Cedarburg Rd: Trivia Night featuring Sprecher Beer Samples.
• 9-11pm, Impala Cocktail Lounge, 701 E. Center St., Milwaukee: Local Love – Sprecher Sampling.

Thursday, April 18
• 6-8pm, Three Lions Pub, 4015 N. Oakland Ave., Shorewood: Sports trivia, prizes, brewery gear and Sprecher Beer Sampling.
• 6-8pm, Barley Pop, N116 W16137 Main St., Germantown, Sprecher Beer Sampling.
• 6-9pm, Camelot Golf Course, W192 State Rd., Lomira: Sprecher Beer Sampling, free food, food and beer pairing tips, giveaways
• 7:30-9:30pm, Sir James Pub, 316 N. Franklin St., Port Washington: Sprecher Tap Takeover.

Friday, April 19
• 6-9am, Sprecher Brewery, 701 W. Glendale Ave, Glendale: WKLH – Dave and Carol’s Workforce Tour. Join Dave and Carol as they broadcast live from Sprecher’s beer garden. Enjoy Black Bavarian burritos and other treats from North Star Catering, meet Sprecher’s brewmaster and other members of the Sprecher team.
• 7-8:30pm, Highland House, 12741 N. Port Washington Road, Mequon: Fryday Fish Fry featuring Sprecher Special Amber beer batter, Sprecher beer sampling, Sprecher Hard Root Beer.
• 7-9pm, Bennos, 7413 W. Greenfield Ave., West Allis: Fryday Fish Fry, Sprecher Beer Sampling.

Saturday, April 20
• 4-6pm, Groppis, 1441 E. Russell Ave, Bay View: Sprecher Growler Specials and Sprecher Beer Sampling.
• 8pm-close, Burnhearts, 2599 S. Logan, Bay View: Cocktails featuring Sprecher sodas, Sprecher Hard Root Beer Floats, music, free Sprecher Beer Flavored Kettle Chips.

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

Just in time for Valentine’s Day — because we love you — Sprecher Hard Root Beer will be back on the shelves and in many bars. Here’s a list of venues, many new, where you can score some of this awesomeness.

• The Sprecher Gift Shop, 701 W. Glendale Ave., Glendale, WI
  

  Fr0m the Bottling Line to a Store Near You

• Discount Liquor (both stores)
•  Sprecher’s Pub & Restaurant
• Otto’s
•  Rays
•  Woodmans
•  Consumer Bevervage
•  Sentry (State, Delafield, Port Washinton)
•  Muskego Anichs
•  B+S Timers
•  Bluemound Liquor
•  Shopko (Port Washinton)
•  Mineshaft
•  Fox + Hounds
•  Y Not
•  Maxwells
•  Highland House
•  3 Lions
•  Silver Spring House
•  Steny’s
•  Hoolligans
•  Sendiks
•  Jeff’s Spirits
•  Mars Cheese Castle
•  Avenue Liquor
•  Kensington Liquor
•  Piggly Wiggly (Hubertus, Cedarburg, Saukville, Jackson, Slinger)
•  Oklahoma Liquor
•  Outpost
•  Berts
•  Peka
•  Water Buffalo
•  Sobelman’s
•  Libby Montana
•  Harley
•  Barley Pop
•  Anvil
•  Anchorage
•  Silver Spur
•  Astor Hotel
•  Buck Bradley’s
•  Safe House
•  Motors Inn
•  Landmark Lanes
•  Harrys
•  West Bend Coutry Club
• The Pfister
•  Radisson (Glendale)
•  Karl Ratzsch’s
•  Brat Stop
•  Gasthouse
•  Fox Bay Grill

 

 

Back in August we got in a non-descript white van and headed to central Wisconsin for the Midwest Hop and Barley Co-Op hop harvest. Due to the drought, several farmers lost up to 2/3 of their crops. Even so, the hops were bountiful enough that we left with 300 pounds of Wisconsin Cascades that we immediately drove back to the brewery and put in the lager tank on top of an already aging batch of Special Amber. That batch aged 6 weeks more with the freshest of fresh hops giving rise to Hopfuzion, one of the best session beers we’ve ever created, a remarkably easy drinking Wisconsin lager with a smooth mouthfeel; fruit notes; dry toast and biscuit matliness in the middle; and a tantalizing hop bitterness on the finish.

Easy drinking though it is, or perhaps because it goes down so smoothly, this is not a beer for everyone. If you love massive IPAs, the inkiest of stouts or the smokiest beer available, this is not a beer for you. However, if you’d like a beer that goes well with football, poker nights, pool league, chillin’ with some friends, then we suggest trying Hopfuzion, which has a lot of Wisconsin in every bottle.  Cheers!

Rooty had a fun weekend in the Big Apple– New York City– land of bright lights, big dreams, fashion trendsetters, investment bankers and a little bit of Wisconsin.

After walking several blocks he tried to trade some Root Beer and Rooty charm for a free Rickshaw ride. That didn’t work so he proceeded to the hot dog cart hoping for a bite of a genuine NYC hot dog. Alas, the vendor wasn’t ready to serve so Rooty wandered across the street to visit with a horse whose pulls a carriage (full of tourists) for a living.  Unable to talk the price down to something Rooty could afford (free), Rooty decided to hang for a bit and keep the horse company.

On Sunday morning  Rooty headed to the celebrated Kettle of Fish (57 Christopher St.) to watch the Packers play the Colts. As many people know, and many Wisconsinites set their alarm clocks for, the Kettle is the place to go for Packer games. Word of warning: all though the news is out, in case you weren’t previously aware, get there early or you’ll never get in.
All the bartenders and waitresses at the Kettle do a great job

at keeping Packer fans happy. They sell Sprecher Special Amber, Black Bavarian and Root Beer; have cheese and sausage to snack on; and you get a Usinger’s brat with your entry ticket.  Including and beyond these goodies, the Kettle during a Packers game is a cultural experience. Another chorus of “I Love My Green Bay Packers,” anyone? Owners of the Kettle, Patrick and Adrienne, have put Wisconsin on the NYC map (in a good way).

It’s been a marathon but we’re ready for the 2012 Wisconsin State Fair.  Here’s an idea of Sprecher-related events at Sprecher Landing (near SpinCity), Root Beer Everywhere (near Apollo’s) and elsewhere.

Friday, August 3:  Join us at the Central Mall for our 4th Grilling with Beer Contest. Cheer on your favorite grillmeister as they vie for fame and prizes noon-3pm. Then stay tuned for something you might want enter: the Brat eating contest. And afterwards: the Root Beer Float drinking contest (ages 16 and under).

Starting Thursday, August 2nd at Sprecher Landing (near  SpinCity) you’ll find 11 award-winning Sprecher Beers (on tap and in bottles); draft root beer; Sprecher beer pretzels on a stick, Special Amber sorbet, 3 Sprecher beer sorbet lollipops (on a stick, of course); root beer cookies on a stick and more, including FREE live entertainment and appearances by the Milwaukee Wave.  Here’s the schedule:

*BAND SCHEDULE (at Sprecher Landing):

Thursday, August 2nd, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Friday, August 3rd, 2012:
Serious Jones – 10:30am-2:30pm
David Hall – 3pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Saturday, August 4th, 2012:
Serious Jones – 9:30am-12:30pm
Lounge Lizards – 1:30pm-5:30pm
Boomer Nation – 7:30pm-11:30pm
Sunday, August 5th, 2012:
Serious Jones – 9:30am-12:30pm
David Hall – 1:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Monday, August 6th, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Tuesday, August 7th, 2012:
David Hall – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Wednesday, August 8th, 2012:
David Hall – 1:30pm-4:30pm
The Thieves – 6:30pm-10:30pm
Thursday, August 9th, 2012:
Lounge Lizards – 12:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Friday, August 10th, 2012:
Lounge Lizards – 2pm-6pm
Robert Allen Jr. Band – 7:30pm-11:30pm Saturday, August 11th, 2012:
Serious Jones – 9:30am-12:00pm
Sunspot – 2pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Sunday, August 12th, 2012:
David Hall – 1pm-4pm
Robert Allen Jr. Band – 5:30pm-9:30pm

*MILWAUKEE WAVE APPEARANCES (at the Sprecher Landing) Saturday, August 4th, 2012 – 1pm-3pm Sunday

Sunday, August 5th, 2012 – 1pm-3pm

Saturday, August 11th, 2012 – 1pm-3pm

Sunday, August 12th, 2012 – 1pm-3pm

And if you’re a Sprecher Root Beer fan, you’ll love the Root Beer Everything stand (near Apollo’s).  You’ll find regular and lo-cal Sprecher Root Beer on draft (Sprecher is the official draft Root Beer of bthe State Fair, btw), Root Beer Cookies on a stick, Sprecher gourmet soda sorbet, Root Beer popcorn, Root Beer topping, Root Beer mustard, straws, t-shirts, little Rootys.  Speaking of Rooty, the Sprecher mascot, if you’d like to meet him in person here are the times he’ll be at the Root Beer Everything stand:

*ROOTY APPEARANCES(at Root Beer Everything):

Saturday, August 4th – 11am-3pm

Saturday, August 11th – 11am-3pm

Surprise appearances throughout the 11am-3pm time period.

Stop by Root Beer Everything. Chill at Sprecher Landing. Enjoy your time at the Fair with Milwaukee’s original microbrewery.

 

Greetings Craft Beer Lovers!

Next week is officially American Craft Beer Week all across the country and we’ll hope you’ll join in the celebration at Sprecher. 

 

v     Stop in and Sign the Declaration of Beer Independence

v     Tours every day (except Tuesday) – Call 414.964.2739 to reserve your spot

• o       M, W, Th – 3 and 4pm. (Monday is free; Wednesday free tour with foursquare check-in)
• o       Fri – 2 and 3pm
• o       Sat – Hourly, Noon – 5pm. Premium Reserve tours 12:30, 2:30, 4:30pm
• o       Sun – Hourly, Noon – 3pm. Premium Reserve tour 2:30pm.

 v     Free gifts

 v     Daily Beer Specials

 v     Wednesday evening, May 16^th: Rare Sprecher Beer and Wisconsin Artisanal Cheese Pairing with Sprecher President Jeff Hamilton

• o       6:30 – 8:30pm
• o       15 beers paired with 15 cheeses
• o       $25 per person, a portion of the proceeds will be donated to the Wisconsin Brewers Guild
• o       Reservations required. Call 414.964.2739 to make yours.
• o       See attached flyer for details

 v     Thursday evening, May 17^th: Sprecher Hooligan Release Party!

• o       7–10pm
• o       Beer and food samples
• o       1^st tasting of Sprecher’s new spring release: Hooligan Whole Cone Hop Ale
• o       Car show put on by the George Washington Stein Club
• o       Hors d’oeuvres courtesy of the Astor Hotel
• o       8pm brewery tour
• o       $5 per person includes tour, 4 eight ounce beer samples and car show
• o       Cash bar
• o       Raffles

 For more information, check our website www.sprecherbrewery.com, visit us on facebook and twitter (@sprecherbrewery)

 Cheers to Craft Beer! Wisconsin Brewers Do It Best!

 

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