It’s Your Choice! Vote for Your Favorite Tagline

The contest is over and now it’s time to vote on the best taglines we’ve received for Abbey Triple and Black Bavarian. The five best submissions are listed below.  Please pick one favorite for Black Bavarian and one for Abbey Triple then send your vote to taglines@sprecherbrewery.  Voting will close Friday, March 11, 2011 at 5pm CST.  Cheers, and may the best taglines win. N.b. Maximum 3 votes from a given email address/peron will be counted so please do not vote more than 3 times.

Black Bavarian:

1. One Word: Smooth

2.  Wunderbeer

3.  Welcome to the Dark Side

4. So dark and complex, you’ll think you just tasted lager perfection.

5. The sunshine of darkness.

Abbey Triple

1.  Three times the Abbey for three times the taste!

2.  Strikingly unique taste of a beer! “a must drink!!!”

3.  Pour Another

4.  Triple the Pleasure, Triple the Fun

5. Your prayers, answered

Tagline Contests – Enter and WIN!

Fans of Sprecher Black Bavarian and Sprecher Abbey Triple, what do you think of when you drink these beers?  Is it something clever, something pithy, something memorable?  We’re interested in what you have to say and we’d love your ideas for the ideal tagline for each beer.  So much so that we’re hosting our first online contests, one for a Sprecher Black Bavarian tagline and one for a Sprecher Abbey Triple tagline.


1. You must be at least 21 to enter and you must be a resident of the continental United States.

2. If your tagline is selected, we will issue you a $100 gift certificate to be used in the Sprecher Gift Shop or online store.  Furthermore, we’ll give you big props on our social media sites.  We will promote you and your winning tagline on, the Sprecher facebook page, the Sprecher twitter page, and this blog in exchange for complete legal copyright and trademark rights of the chosen tagline.

3. The rules of the contest may change at anytime(e.g. deadlines may be extended).

4. The tagline must not be in use, trademarked or copyrighted by any other entity.

5. No other strings are attached. Normal fairness rules apply—if multiple people come up with the same tagline and we choose it, the first person who posted is the winner.

The Contest:

1. Sprecher Brewing Company’s meta tagline is “Remarkably Good Taste.”  We’re now scratching our heads trying to think of something that makes people think specifically of Black Bavarian and Abbey Triple. “Damn that’s good beer!” isn’t quite specific enough.  So we’re reaching out to our consumers for input.

2. You have until February 23rd, 2011 to send us your tagline.

3. Entries and contact information should be sent to:  We will review all submissions and publish the leading candidates on this blog and on our facebook site for a vote.

4. Winner(s) will be notified via email.  If you are not notified by email, you did not win so please do not contact us.

5. Winning taglines will be published on Sprecher Brewing Company’s social media sites along with a bio of the winner.