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Sprecher Landing and More at the Wisconsin State Fair
30th July 2012
It’s been a marathon but we’re ready for the 2012 Wisconsin State Fair. Here’s an idea of Sprecher-related events at Sprecher Landing (near SpinCity), Root Beer Everywhere (near Apollo’s) and elsewhere.
Friday, August 3: Join us at the Central Mall for our 4th Grilling with Beer Contest. Cheer on your favorite grillmeister as they vie for fame and prizes noon-3pm. Then stay tuned for something you might want enter: the Brat eating contest. And afterwards: the Root Beer Float drinking contest (ages 16 and under).
Starting Thursday, August 2nd at Sprecher Landing (near SpinCity) you’ll find 11 award-winning Sprecher Beers (on tap and in bottles); draft root beer; Sprecher beer pretzels on a stick, Special Amber sorbet, 3 Sprecher beer sorbet lollipops (on a stick, of course); root beer cookies on a stick and more, including FREE live entertainment and appearances by the Milwaukee Wave. Here’s the schedule:
*BAND SCHEDULE (at Sprecher Landing):
Thursday, August 2nd, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Friday, August 3rd, 2012:
Serious Jones – 10:30am-2:30pm
David Hall – 3pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Saturday, August 4th, 2012:
Serious Jones – 9:30am-12:30pm
Lounge Lizards – 1:30pm-5:30pm
Boomer Nation – 7:30pm-11:30pm
Sunday, August 5th, 2012:
Serious Jones – 9:30am-12:30pm
David Hall – 1:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Monday, August 6th, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Tuesday, August 7th, 2012:
David Hall – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Wednesday, August 8th, 2012:
David Hall – 1:30pm-4:30pm
The Thieves – 6:30pm-10:30pm
Thursday, August 9th, 2012:
Lounge Lizards – 12:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Friday, August 10th, 2012:
Lounge Lizards – 2pm-6pm
Robert Allen Jr. Band – 7:30pm-11:30pm Saturday, August 11th, 2012:
Serious Jones – 9:30am-12:00pm
Sunspot – 2pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Sunday, August 12th, 2012:
David Hall – 1pm-4pm
Robert Allen Jr. Band – 5:30pm-9:30pm
*MILWAUKEE WAVE APPEARANCES (at the Sprecher Landing) Saturday, August 4th, 2012 – 1pm-3pm Sunday
Sunday, August 5th, 2012 – 1pm-3pm
Saturday, August 11th, 2012 – 1pm-3pm
Sunday, August 12th, 2012 – 1pm-3pm
And if you’re a Sprecher Root Beer fan, you’ll love the Root Beer Everything stand (near Apollo’s). You’ll find regular and lo-cal Sprecher Root Beer on draft (Sprecher is the official draft Root Beer of bthe State Fair, btw), Root Beer Cookies on a stick, Sprecher gourmet soda sorbet, Root Beer popcorn, Root Beer topping, Root Beer mustard, straws, t-shirts, little Rootys. Speaking of Rooty, the Sprecher mascot, if you’d like to meet him in person here are the times he’ll be at the Root Beer Everything stand:
*ROOTY APPEARANCES(at Root Beer Everything):
Saturday, August 4th – 11am-3pm
Saturday, August 11th – 11am-3pm
Surprise appearances throughout the 11am-3pm time period.
Stop by Root Beer Everything. Chill at Sprecher Landing. Enjoy your time at the Fair with Milwaukee’s original microbrewery.
Bring Mom Out For A Beer (BMOFAB) This Mother’s Day
11th May 2012
Still thinking about what to get your mother for Mother’s Day? Looking for that present the whole family can enjoy? Take a tip from the ladies of the Pink Boots Society — an organization of women who earn income from beer, whether it is brewing, advertising, owning a brewery or writing about beer — and BMOFAB, Bring Mom Out For A Beer. It’s not a secret anymore: many women really like craft beer. All across the nation breweries and pubs across will offer special menus, tours and discounted merchandise this Mother’s Day. BMOFAB is gaining in popularity largely due to craft breweries and the fact that beer has flavors, flavors that both men and women enjoy.
If you happen to be in or near Milwaukee this Sunday, Sprecher Brewery is a great choice because we offer gourmet soda for kids and non-drinkers and moms tour FREE. Bring the family before or after brunch, kick back with mom and enjoy a diverse array of award-winning beers and gourmet sodas brewed on-site. Tours are offered hourly, noon – 4pm. Reservations are strongly suggested. Make yours by calling 414.964.2739. Price: $5 adults (except moms and US military personnel with ID); $4 Seniors (62+); $3 minors.
Make your BMOFAB experience extra special and enjoy a Premium Reserve tour and tasting featuring 10 select Sprecher beers paired with 10 Wisconsin artisanal cheeses. Price: $15 per person. Time 2:30pm. Reservations required. Call 414.964.2739 to make yours.
Looking for nearby brunch suggestions? Try the Anchorage Restaurant at 4700 North Port Washington Road or one of the many great restaurants in Bayshore Town Center.
Cheers to Moms!
Events for American Craft Beer Week, May 14-20
08th May 2012
Greetings Craft Beer Lovers!
Next week is officially American Craft Beer Week all across the country and we’ll hope you’ll join in the celebration at Sprecher.
v Stop in and Sign the Declaration of Beer Independence
v Tours every day (except Tuesday) – Call 414.964.2739 to reserve your spot
- o M, W, Th – 3 and 4pm. (Monday is free; Wednesday free tour with foursquare check-in)
- o Fri – 2 and 3pm
- o Sat – Hourly, Noon – 5pm. Premium Reserve tours 12:30, 2:30, 4:30pm
- o Sun – Hourly, Noon – 3pm. Premium Reserve tour 2:30pm.
v Free gifts
v Daily Beer Specials
v Wednesday evening, May 16th: Rare Sprecher Beer and Wisconsin Artisanal Cheese Pairing with Sprecher President Jeff Hamilton
- o 6:30 – 8:30pm
- o 15 beers paired with 15 cheeses
- o $25 per person, a portion of the proceeds will be donated to the Wisconsin Brewers Guild
- o Reservations required. Call 414.964.2739 to make yours.
- o See attached flyer for details
v Thursday evening, May 17th: Sprecher Hooligan Release Party!
- o 7–10pm
- o Beer and food samples
- o 1st tasting of Sprecher’s new spring release: Hooligan Whole Cone Hop Ale
- o Car show put on by the George Washington Stein Club
- o Hors d’oeuvres courtesy of the Astor Hotel
- o 8pm brewery tour
- o $5 per person includes tour, 4 eight ounce beer samples and car show
- o Cash bar
- o Raffles
For more information, check our website www.sprecherbrewery.com, visit us on facebook and twitter (@sprecherbrewery)
Cheers to Craft Beer! Wisconsin Brewers Do It Best!
foursquare Contest
07th May 2012
Want to go to the 2012 Wisconsin Beer Lovers Festival June 16 but don’t have tickets? Sprecher will help you out. Become the Mayor of Sprecher on fourquare this week and you’ll win a pair of tickets to Wisconsin’s best beer and food festival. Contest runs Sunday 5/20 thru Saturday 5/26 at 6pm. Winner will be announced via facebook and twitter Sunday morning. Note: Must be 21 to enter. Sprecher employees and their families are not eligible. Past winners are not eligible. I.e., Week 1 winner: BigCat. BigCat is no longer eligible to win this contest.
Growlers are Greener
21st April 2012
Earth Day is tomorrow. Got any special plans? For the past several years Sprecher has been actively making its brewing and plant operations more energy efficient, and we’ve substantially reduced the amount of packaging materials used as well as become more recycle conscious. This weekend we’re offering $1 every growler purchased at the brewery in honor of Earth Day. For those who don’t know, a growler holds 64 ounces–the same amount of beer or soda in a Sprecher 4-pack. The difference? Not only fresh beer from the tap, but a lot less glass: one bottle compared to four, no paper products. And growlers are reusable. Wash them at home, bring them in for a refill. If you have a growler or need purchase one, stop in and get it filled. Save green — cash and our resources.
While you’re enjoying your fresh beer or soda, look around you and take a few moments to focus on the wonderful planet on which we live. Bird calls, rivers, grass, rain, sand, trees, oxygen…BTW: April’s Lyrid meteor shower tonight/tomorrow morning. Best view: look into a dark sky (no city lights), facing east. Best viewing time: late night to early morning. You should be able to see 10-20 meteors per hour. Cheers to that!
Game Day Wings
26th January 2011
Here’s a game day chicken wing recipe adapted from Lucy Saunders which uses Sprecher Pub Ale and is deee-lish. Since we found this in the Chicago Tribune archives, we had to edit it because the beer pairing selection didn’t exhibit enough respect for Wisconsin beers. Our suggestion: Pair with your favorite Sprecher beer and yell GOPACKGO!!! while you enjoy these during Super Bowl XLV.
Posted by Carol Mighton Haddix and Josh Noel
For the wings, try this recipe from the Tribune’s archives, originally adapted by cookbook author Lucy Saunders from a grilled version (hey, if you want to brave the frigid outdoors, go ahead and grill ‘em). She suggested using Sprecher Pub Brown Ale for the brine.
Ale-brined chili wings
Prep: 25 minutes
Marinate: 4 hours
Cook: 30 minutes
Makes: 6 servings
2 bottles (12 ounces each) brown ale
1/2 cup each: brown sugar, coarse salt
5 pounds chicken wings, tips removed, cut into two sections
2 sticks (1 cup) butter
4 each, minced: garlic cloves, jalapenos
1/2 cup each: Asian sweet hot chili sauce, hot pepper sauce or more to taste
1 teaspoon finely ground black pepper
1/8 teaspoon ground cinnamon
2 tablespoons black or white sesame seeds, optional
1. Reserve 1/4 cup ale for chili sauce. Whisk together brown sugar, salt and the remaining ale in a large bowl until dissolved. Add wings, stirring to coat. (You may need to put a plate over the bowl so that the chicken is completely submerged in brine.) Cover; refrigerate 4-8 hours.
2. Melt the butter in a large skillet over low heat; add the garlic and jalapenos. Cook, stirring, until jalapenos are tender, about 2 minutes. Stir in the chili sauce, hot pepper sauce, black pepper and cinnamon. Heat to a simmer; cook 3 minutes. Transfer to a blender; add reserved ale. Puree until smooth; reserve.
3. Heat oven to 400 degrees. Drain wings from brine; place on shallow baking pans. Cook, turning once, until brown and crispy, about 30 minutes. Arrange wings on platter; sprinkle with black sesame seeds. Serve chili sauce in ramekins for dipping.
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Happy to Help
23rd November 2010
We’ve promised put the recipe for Brewmaster Craig’s BBQ Dopple Bock Meatballs on our blog, and we will as soon as we have the photos. Otherwise we’d be doing an injustice to the recipe and, most importantly, our readers. In the meantime we’d like to give ourselves a public pat on the back for our efforts to help the fight against breast cancer, which we couldn’t do without the help of so many individuals and businesses.
Our 3rd annual Breast Cancer Awareness Spa raised $5,331, exceeding our goal of $5,000 for Gilda’s Club of Southeastern Wisconsin (www.gildasclubsewi.org). Seventy-nine women (including 11 breast cancer survivors) enjoyed pampering in our Rathskellar mini-spa, a tour, lunch and gal time throughout the day thanks to our partners at Beauti-Control, Milwaukee School of Massage, Well Spa + Janis Salon, BRAVO!, and Welke’s House of Roses. Gift Bags were filled with coupons and goodies donated by Elements Massage, Koss Corporation, Close Up Apparel and many stores at Bayshore Town Center. Throughout the day a great selection of raffle items from Great Lakes Distillery, Blain’s Farm and Fleet, SPiN and several other partners were available for all tour guests to bid on. In addition to the money raised at this event, the George Washington Stein Club donated $1,100, which really helped push us past our goal.
This year differed from others in the level of local business participation, which is an ongoing trend. It’s nice working for a good cause and more so when you’re doing it with the help of others. The Breast Cancer Awareness Spa proved to be not just a win-win, but a win on multiple levels. Sprecher is proud to be part of a community that values working together and is willing to respond to a call for action. This money will be a big help to Gilda’s Club of Southeastern Wisconsin, which almost closed its doors due to overwhelming damage caused by Milwaukee’s mini-Katrina this past summer. Thanks to a gift by a private citizen who was moved when he learned of the Club’s plight, the Club is transforming to Gilda’s on Wheels so it can serve the maximum number of families affected by cancer in southeastern Wisconsin. The $5,331 raised from the Sprecher Breast Cancer Awareness Spa will assist Gilda’s on Wheels as it helps families affected by breast cancer during the holidays.
Though the spa is over until next year, we still have our pink griffin Breast Cancer Awareness Ale taps at participating bars and restaurant throughout southeast Wisconsin (See Pink Griffins for the Cure post, 10/5/10). Call it Ta-Tas Ale, or Taps for Tits as some do, Sprecher is donating $10 from every keg sold now through the month of December to the Wisconsin Breast Cancer Coalition, http://www.standupandspeakout.org/. WBCC is “an alliance of individuals and organizations committed to halting the alarming incidence of breast cancer in Wisconsin. [Their] mission is to bring Wisconsin voices together to Stand Up and Speak Out about breast cancer through Education, Collaboration and Legislation.”
Opt In. Vote Today.
02nd November 2010
Some people say democracy is messy, and it is. So many other processes are messy, e.g., love, brewing, art, friendship, but that doesn’t mean we shy away from them. Rather, we engage wholeheartedly and work toward the best outcome. As US citizens with a vested interest in this country’s outcomes we should always exercise our right to be part of the process. VOTE TODAY. Then pat yourself on the back and grab an American made craft beer or soda. Cheers to opting in!
Winning Recipes
13th September 2010
Below are some of examples of why living in, and being a microbrewery in Milwaukee is a total Win-Win:
We are all busy-ness in a good way. Our Hunger Task Food Drive has been a great success, thanks to everyone who has contributed. The Food Drive lasts until 9/26. If you donate 2 or more non-perishable food items, you will receive a Buy 1 Get 1 adult tour coupon ($4). You donation will help restock the HTF pantry and help out Milwaukee’s mini-Katrina victims. Speaking of…
On September 18th, from 7-10pm, we’re hosting the #saveteecycle fundraiser for the Cigelske family whose home was severely damaged from floor to roof. Join Ted Perry and a host of other open-hearted Milwaukeeans as they help Tim, Jess and Baby Clara restore their house from this:
to something more livable. Live music performed by Perfectly Average, yummy food donated by COA, and cool auction items galore. Gently used t-shirts welcome. Say what? Visit: saveteecycle.org, or teecycle.org to learn more.
Finally, here’s the winning recipe from the Grilling with Beer contest at the Wisconsin State Fair – The Sprecher Black Ninja Burger. Thank you for this delectable burger, Dan Kyle of Wauwatosa: http://beeftips.com/sprecherblackninjaburger.aspx.

Sprecher Belgian Dubbel Release Party
21st June 2010
This past Saturday we had the official release party for our Belgian Dubbel. About 100 people showed up and a good time was had by all. Charlie Jigs of Streamline Productions and WMSE DJ’d while guests hung out enjoying their Belgian Dubbel served in a snifter, which is the best glassware for this style of beer.
Randy Sprecher tapped the first keg, worked the bar and the room, then gave a tour of the brewery as only he can do. Unfortunately, I neglected to get photos (sorry!). However, our next release party will be our big 25th anniversary blowout featuring a Cherry Lambic and I’ll be sure to get photos of the party and partygoers. Hope you can join us for this event — September 25th — at the brewery, 701 W. Glendale Ave, Glendale.
In the meantime, plan to attend the WI Summer Solstice Beer Lovers Festival this Saturday, June 26th, at Bayshore Town Center in Glendale. Twenty-eight craft breweries and brewmasters from around the state will serve 100+ beers and 20 beer and food pairings to attendees. There will be 2 bands playing during the event, which takes place 1-5pm, rain or shine. Tickets are $50/person, or $90 for two. They can be purchased at Sprecher, or at www.welcometoglendale.com.
