Sprecher Brewing Company celebrates Milwaukee’s Craft Beer Week 2013 with numerous samplings, tap takeovers, trivia contests, prize giveaways and more throughout the metro area. All events are free and open to the public.

This is a great opportunity to sample a wide range of award-winning Sprecher beers as well as visit some cool places throughout the city and a little beyond. Most events happen in the evening with one exception. WKLH’s Dave and Carol will host a live broadcast from Sprecher’s beer garden on Friday, April 19, 6am-10am. Stop in for some on-air fun, good eats (e.g., Black Bavarian Burritos) provided by North Star Restaurant and catering.

Sunday, April 14
• 2-4pm Sneesby’s Denoon Saloon, W198 S10857 Racine Ave., Muskego: Sample a variety of Sprecher Beers and Sprecher Hard Root Beer.
• 3-5pm, The Standard, 1751 Franklin Pl, Milwaukee: Sprecher Sampling featuring Abbey Triple.

Monday, April 15
• 7-9pm, Maxwells,W63 N699 Cedarburg: Buy 1 Get 1 Burger, $8 pitchers of Sprecher beer. Free sampling of Sprecher Hard Root Beer and a variety of Sprecher beers.

Tuesday, April 16
• 6-8pm, Sobelman’s, 1900 W. St. Paul, Milwaukee: Sprecher night with lots of samples.
• 6-9pm, World of Beer, 1300 E. Brady St., Milwaukee: Sample Sprecher Bourbon Barrel Aged Beers and a variety of others. Beer trivia, prizes, brewery giveaways.
• 8-10pm, Hooligan’s, 2017 E. North Ave, Milwaukee: Sprecher Sampling. Beer/Sports trivia. Brewery giveaways.

Wednesday, April 17
• 6-8pm, Libby Montana’s, 5616 W. Donges Bay Rd, Mequon: Sprecher Beer Sampling and giveaways.
• 6-8pm, Pourman’s, 1127 N. Water St, Milwaukee: Sprecher Tap Takeover.
• 6-8pm, Riverwest Public House, 815 E. Locust St., Milwaukee: Sprecher Beer Tasting Party.
• 6-8pm, Tonic Tavern, 2335 S. Kinnickinnic Ave, Bay View: Local Love – Sprecher Tap Takeover, sampling, brewery giveaways.
• 8:30-10:30, Taylor & Dun’s, 10365 N. Cedarburg Rd: Trivia Night featuring Sprecher Beer Samples.
• 9-11pm, Impala Cocktail Lounge, 701 E. Center St., Milwaukee: Local Love – Sprecher Sampling.

Thursday, April 18
• 6-8pm, Three Lions Pub, 4015 N. Oakland Ave., Shorewood: Sports trivia, prizes, brewery gear and Sprecher Beer Sampling.
• 6-8pm, Barley Pop, N116 W16137 Main St., Germantown, Sprecher Beer Sampling.
• 6-9pm, Camelot Golf Course, W192 State Rd., Lomira: Sprecher Beer Sampling, free food, food and beer pairing tips, giveaways
• 7:30-9:30pm, Sir James Pub, 316 N. Franklin St., Port Washington: Sprecher Tap Takeover.

Friday, April 19
• 6-9am, Sprecher Brewery, 701 W. Glendale Ave, Glendale: WKLH – Dave and Carol’s Workforce Tour. Join Dave and Carol as they broadcast live from Sprecher’s beer garden. Enjoy Black Bavarian burritos and other treats from North Star Catering, meet Sprecher’s brewmaster and other members of the Sprecher team.
• 7-8:30pm, Highland House, 12741 N. Port Washington Road, Mequon: Fryday Fish Fry featuring Sprecher Special Amber beer batter, Sprecher beer sampling, Sprecher Hard Root Beer.
• 7-9pm, Bennos, 7413 W. Greenfield Ave., West Allis: Fryday Fish Fry, Sprecher Beer Sampling.

Saturday, April 20
• 4-6pm, Groppis, 1441 E. Russell Ave, Bay View: Sprecher Growler Specials and Sprecher Beer Sampling.
• 8pm-close, Burnhearts, 2599 S. Logan, Bay View: Cocktails featuring Sprecher sodas, Sprecher Hard Root Beer Floats, music, free Sprecher Beer Flavored Kettle Chips.

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

In addition to the chain grocery stores listed in previous posts, currently Sprecher Hard Root Beer can be found in Milwaukee and Madison Pick ‘n Save stores. In early April, all Pick ‘n Saves and Copps stores in Wisconsin will have the Hard Root Beer.

The day has arrived! Sprecher Hard Root Beer will be available at the following stores:

Sprecher Hard Root Beer
Cork N Bottle 855 E Johnson St Madison
Fuzzy’s Westside Liquor 531 A St Sun Prairie
Hy-Vee 3801 E Washington Ave Madison
Jenifer St Market 2038 Jenifer St Madison
Kopecky’s Piggly Wiggly 8 North Cty Rd M Evansville
LeCork Wine and Spirits 1204 Bus. Hwy 18/151 Mt Horeb
McFarland Liquor 4716 Farwell St Madison
Metcalf (Hilldale) 726 N Midvale Madison
Metcalf (West) 7455 Mineral Point Rd Madison
Middleton Good Neighbor 3111 Parmenter St Middleton
Mikes Wine Shop 2138 Regent St Madison
Miller & Son’s 210 S Main St Verona
Neil’s Fitchburg 3064 Fish Hatchery Madison
Neil’s Middleton 2415 Allen Blvd Middleton
Neil’s Village Liq (Waunakee) 204-BS Century Ave Waunakee
Party Port 2901 University Ave Madison
Rileys Wines of the World 402 W Gorham Madison
Star Liquor 1209 Williamson St Madison
Steves Liquor -Orchard Pointe 6227 McKee Rd Ste A Madison
Steve’s Liquor Store 3618 University Ave Madison
Steves West 122 Junction Rd Madison
Vic Pierce Wines Liqour 609 N Sherman Madison
Woodman’s #16-East 3817 Milwaukee St Madison
Woodman’s #20-West 725 S Gammon Rd Madison
Woodman’s #31-Sun Prairie 1099 S Grand Ave Sun Prairie

 

 

Sprecher Hard Root Beer

18th January 2013

Last week we sent out a little news release announcing that Sprecher had finally done it, used our brewing skills to create a Hard Root Beer with bourbon and oak flavors for adults. Yes, for those 21+ because it registers 5%abv. The news release also let it be known that this product is not, repeat NOT, widely available at this point in time. At our distributors’ request, we are test marketing it in a very limited market. In addition to the Sprecher Gif Shop and Sprecher’s Pub, several accounts in the Milwaukee area and Madison will each receive a few cases for their customers. If you get some, please let us know what you think. Have a great weekend!

For those of you who live in the Milwaukee area or Madison, here are the accounts:

Milwaukee Area:

  • Discount Liquors
  • Otto’s
  • Consumer Beverage
  • Ray’s
  • Woodmans
  • Muskego Beer and Liquor
  • Sentry – State St, Delafield, Port Washington
  • Anich’s
  • B&S Liquor
  • Timers
  • Bluemound Liquor
  • Shopko in Port Washington

On Premise:

  • Mineshaft
  • Fox and Hounds
  • Maxwell’s
  • Three Lions Pub
  • Y-Not II
  • Highland House
  • Steny’s
  • Hooligans
  • Silver Spring House

 

In the Madison area you can find Sprecher Hard Root Beer at:

  • Sprecher’s Pub
  • Cork N Bottle 855 E Johnson St Madison
    Fuzzy’s Westside Liquor 531 A St Sun Prairie
    Hy-Vee 3801 E Washington Ave Madison
    Jenifer St Market 2038 Jenifer St Madison
    Kopecky’s Piggly Wiggly 8 North Cty Rd M Evansville
    LeCork Wine and Spirits 1204 Bus. Hwy 18/151 Mt Horeb
    McFarland Liquor 4716 Farwell St Madison
    Metcalf (Hilldale) 726 N Midvale Madison
    Metcalf (West) 7455 Mineral Point Rd Madison
    Middleton Good Neighbor 3111 Parmenter St Middleton
    Mikes Wine Shop 2138 Regent St Madison
    Miller & Son’s 210 S Main St Verona
    Neil’s Fitchburg 3064 Fish Hatchery Madison
    Neil’s Middleton 2415 Allen Blvd Middleton
    Neil’s Village Liq (Waunakee) 204-BS Century Ave Waunakee
    Party Port 2901 University Ave Madison
    Rileys Wines of the World 402 W Gorham Madison
    Star Liquor 1209 Williamson St Madison
    Steves Liquor -Orchard Pointe 6227 McKee Rd Ste A Madison
    Steve’s Liquor Store 3618 University Ave Madison
    Steves West 122 Junction Rd Madison
    Vic Pierce Wines Liqour 609 N Sherman Madison
    Woodman’s #16-East 3817 Milwaukee St Madison
    Woodman’s #20-West 725 S Gammon Rd Madison
    Woodman’s #31-Sun Prairie 1099 S Grand Ave Sun Prairie

Posted by Anne Sprecher

Oktoberfest Past and Present

01st October 2012

Beer. Bavarian culture. Tradition. Harvest. Märzen Bier. From a celebration in a field to a beer worth celebrating.

Greetings on this first day of October! And a lovely fall day it is in Milwaukee.

For the past month many Oktoberfest celebrations have taken place around the world, most notably in Munich and Milwaukee. Fun is had by all who often drink copious amounts of seasonal Oktoberfest beer, listen to Bavarian music, dance, eat soft pretzels, regard fraus and frauleins in dirndls, and herrs in leiderhozen. Sprecher makes a traditional Oktoberfest beer, a Märzen style, which is a perennial award winner both in competitions (GABF, LA International, U.S. Open) and among craft beer lovers. More about that later, but first a bit about the history of the Oktoberfest celebration (courtesy of Wikipedia):

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxe-Hildburghausen on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields were named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess, and have kept that name ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

The festival was eventually prolonged and moved ahead to September to allow for better weather conditions. Today, the last day of the festival is the first Sunday in October.

But what about the beer?

According to Wikipedia: Märzen has its origins in Bavaria, probably before the 16th century. A Bavarian brewing ordinance decreed in 1539 that beer may be brewed only between 29 September and 23 April. The original Märzen was described as “dark brown, full-bodied”. The beer was often kept in the cellar until late in the summer, and remaining bottles were served at Oktoberfest. In order to last so long, either the original gravity and alcohol were increased or the hopping was strengthened.

Michael Jackson writes: From “March” in German. Originally a beer brewed in March and laid down in caves before the summer weather rendered brewing impossible. Stocks would be drawn upon during the summer, and finally exhausted in October. In Germany, this tradition has come to be associated with one specific style. Marzenbier has a malty aroma, and is a medium-strong version (classically, more than 5.5 percent alcohol by volume) of the amber-red Vienna style. It is seasonal to the Oktoberfest, where it is offered as a traditional speciality alongside paler beers of a similar strength.

Fast forward to the present time. Now that you’ve got the history, there’s a good reason to raise a pint or few of Sprecher Oktoberfest during this fall season. The Weekly Pint says:

Steins of the Times
Deliciously spicy Oktoberfest beers have arrived.

oktoberfestbeerFall equates with better beer drinking. We love the simple pleasures of all those good Oktoberfest parties, which, starting this week, take over every German-style beer bar in America (and some entire towns, like Leavenworth, WA). The true, traditional beer to order is Märzen (say “mayer-tsen“), a medium-bodied, coppery-red lager marked by a smooth malt character and the spicy kick of noble hops. It’s an under-appreciated style—for some reason, it’s scarcely served at the big traditional Oktoberfest in Munich, Germany, which runs from 9/22 to 10/7 this year—and has a sociable ABV (alcohol by volume) of just five to seven percent, making it the perfect match for bratwurst, if not an impromptu chicken dance or two as the oom-pah band rocks it that much harder.

Got lederhosen? Maybe not. But you can get the right beer. Here, two of our favorite Oktoberfest brews to pick up from your local beer shop this season. After all, as Ahnold once helpfully reminded the world: “Milk is for babies. When you grow up you have to drink beer.”

Central/East
Sprecher Oktoberfest; 5.75%abv
From one of our perennial favorite breweries available throughout the central and Eastern U.S. states comes this sturdy offering, aged a full six weeks before release. Aromatic and a touch nutty, with a pleasant caramel-y note, it’s got a bready, malty backbone and the marked spiciness of Hallertau and Mt. Hood hops.

Come to Sprecher Brewery, tour and enjoy the Oktoberfest.  Pick some up in our Gift Shop. Get a growler full (either stainless or glass growler). Try some at your favorite venue. You’ll be saying Prost! (and perhaps GO Pack!) in no time. Sprecher Oktoberfest is available throughout the Midwest. If you can’t find it, let us know.

 

Not only will it be HOT, it’s also going to be MUGGY round here. Chill out for awhile at Sprecher Landing (near SpinCity). You’ll find 11 Sprecher beers on tap and in bottles; Best of the Fair “Frozen Treat” Sprecher Beer Lollipops, Sprecher gourmet soda sorbet, Root Beer on tap, beer pretzels on a stick, root beer cookies on a stick, and live music.

Stop by Root Beer Everything (near Apollo’s) on your way to the Central Mall.

It’s Discover Wisconsin’s Day on the Central Mall and we’re hosting these events –

  • Hot stuff! Grilling with Beer grill-off (noon-3pm). Cheer on the 8 superlative grillmeisters working their magic with beef and beer.
  • At 4pm: Brat Eating Contest. Love brats? Can’t get enough? Head to the Central Mall to participate in some serious eating. Last year’s champ downed 17.
  • Cool Stuff! At 5pm: Sprecher Root Beer Float eating contest. Must be 16 or younger. Watch as youngsters do their best to down a Sprecher Root Beer Float faster than the competition.

See you at the Fair!

 

It’s been a marathon but we’re ready for the 2012 Wisconsin State Fair.  Here’s an idea of Sprecher-related events at Sprecher Landing (near SpinCity), Root Beer Everywhere (near Apollo’s) and elsewhere.

Friday, August 3:  Join us at the Central Mall for our 4th Grilling with Beer Contest. Cheer on your favorite grillmeister as they vie for fame and prizes noon-3pm. Then stay tuned for something you might want enter: the Brat eating contest. And afterwards: the Root Beer Float drinking contest (ages 16 and under).

Starting Thursday, August 2nd at Sprecher Landing (near  SpinCity) you’ll find 11 award-winning Sprecher Beers (on tap and in bottles); draft root beer; Sprecher beer pretzels on a stick, Special Amber sorbet, 3 Sprecher beer sorbet lollipops (on a stick, of course); root beer cookies on a stick and more, including FREE live entertainment and appearances by the Milwaukee Wave.  Here’s the schedule:

*BAND SCHEDULE (at Sprecher Landing):

Thursday, August 2nd, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Friday, August 3rd, 2012:
Serious Jones – 10:30am-2:30pm
David Hall – 3pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Saturday, August 4th, 2012:
Serious Jones – 9:30am-12:30pm
Lounge Lizards – 1:30pm-5:30pm
Boomer Nation – 7:30pm-11:30pm
Sunday, August 5th, 2012:
Serious Jones – 9:30am-12:30pm
David Hall – 1:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Monday, August 6th, 2012:
Ethan Keller – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Tuesday, August 7th, 2012:
David Hall – 2pm-5pm
Lounge Lizards – 6:30pm-10:30pm
Wednesday, August 8th, 2012:
David Hall – 1:30pm-4:30pm
The Thieves – 6:30pm-10:30pm
Thursday, August 9th, 2012:
Lounge Lizards – 12:30pm-4:30pm
Boomer Nation – 6:30pm-10:30pm
Friday, August 10th, 2012:
Lounge Lizards – 2pm-6pm
Robert Allen Jr. Band – 7:30pm-11:30pm Saturday, August 11th, 2012:
Serious Jones – 9:30am-12:00pm
Sunspot – 2pm-6pm
Lounge Lizards – 7:30pm-11:30pm
Sunday, August 12th, 2012:
David Hall – 1pm-4pm
Robert Allen Jr. Band – 5:30pm-9:30pm

*MILWAUKEE WAVE APPEARANCES (at the Sprecher Landing) Saturday, August 4th, 2012 – 1pm-3pm Sunday

Sunday, August 5th, 2012 – 1pm-3pm

Saturday, August 11th, 2012 – 1pm-3pm

Sunday, August 12th, 2012 – 1pm-3pm

And if you’re a Sprecher Root Beer fan, you’ll love the Root Beer Everything stand (near Apollo’s).  You’ll find regular and lo-cal Sprecher Root Beer on draft (Sprecher is the official draft Root Beer of bthe State Fair, btw), Root Beer Cookies on a stick, Sprecher gourmet soda sorbet, Root Beer popcorn, Root Beer topping, Root Beer mustard, straws, t-shirts, little Rootys.  Speaking of Rooty, the Sprecher mascot, if you’d like to meet him in person here are the times he’ll be at the Root Beer Everything stand:

*ROOTY APPEARANCES(at Root Beer Everything):

Saturday, August 4th – 11am-3pm

Saturday, August 11th – 11am-3pm

Surprise appearances throughout the 11am-3pm time period.

Stop by Root Beer Everything. Chill at Sprecher Landing. Enjoy your time at the Fair with Milwaukee’s original microbrewery.

 

Still thinking about what to get your mother for Mother’s Day? Looking for that present the whole family can enjoy? Take a tip from the ladies of the Pink Boots Society — an organization of women who earn income from beer, whether it is brewing, advertising, owning a brewery or writing about beer — and BMOFAB, Bring Mom Out For A Beer.  It’s not a secret anymore: many women really like craft beer.  All across the nation breweries and pubs across will offer special menus, tours and discounted merchandise this Mother’s Day. BMOFAB is gaining in popularity largely due to craft breweries and the fact that beer has flavors, flavors that both men and women enjoy.

If you happen to be in or near Milwaukee this Sunday,  Sprecher Brewery is a great choice because we offer gourmet soda for kids and non-drinkers and moms tour FREE.  Bring the family before or after brunch, kick back with mom and enjoy a diverse array of award-winning beers and gourmet sodas brewed on-site.  Tours are offered hourly, noon – 4pm. Reservations are strongly suggested. Make yours by calling 414.964.2739. Price: $5 adults (except moms and US military personnel with ID); $4 Seniors (62+); $3 minors.

Make your BMOFAB experience extra special and enjoy a Premium Reserve tour and tasting featuring 10 select Sprecher beers paired with 10 Wisconsin artisanal cheeses. Price: $15 per person. Time 2:30pm. Reservations required.  Call 414.964.2739 to make yours.

Looking for nearby brunch suggestions? Try the Anchorage Restaurant at 4700 North Port Washington Road or one of the many great restaurants in Bayshore Town Center.

Cheers to Moms!

Greetings Craft Beer Lovers!

Next week is officially American Craft Beer Week all across the country and we’ll hope you’ll join in the celebration at Sprecher. 

 

v     Stop in and Sign the Declaration of Beer Independence


v     Tours every day (except Tuesday) – Call 414.964.2739 to reserve your spot

  • o       M, W, Th – 3 and 4pm. (Monday is free; Wednesday free tour with foursquare check-in)
  • o       Fri – 2 and 3pm
  • o       Sat – Hourly, Noon – 5pm. Premium Reserve tours 12:30, 2:30, 4:30pm
  • o       Sun – Hourly, Noon – 3pm. Premium Reserve tour 2:30pm.

 v     Free gifts

 v     Daily Beer Specials

 v     Wednesday evening, May 16th: Rare Sprecher Beer and Wisconsin Artisanal Cheese Pairing with Sprecher President Jeff Hamilton

  • o       6:30 – 8:30pm
  • o       15 beers paired with 15 cheeses
  • o       $25 per person, a portion of the proceeds will be donated to the Wisconsin Brewers Guild
  • o       Reservations required. Call 414.964.2739 to make yours.
  • o       See attached flyer for details

 v     Thursday evening, May 17th: Sprecher Hooligan Release Party!

  • o       7–10pm
  • o       Beer and food samples
  • o       1st tasting of Sprecher’s new spring release: Hooligan Whole Cone Hop Ale
  • o       Car show put on by the George Washington Stein Club
  • o       Hors d’oeuvres courtesy of the Astor Hotel
  • o       8pm brewery tour
  • o       $5 per person includes tour, 4 eight ounce beer samples and car show
  • o       Cash bar
  • o       Raffles

 For more information, check our website www.sprecherbrewery.com, visit us on facebook and twitter (@sprecherbrewery)

 Cheers to Craft Beer! Wisconsin Brewers Do It Best!

 

foursquare Contest

07th May 2012

Want to go to the 2012 Wisconsin Beer Lovers Festival June 16 but don’t have tickets? Sprecher will help you out. Become the Mayor of Sprecher on fourquare this week and you’ll win a pair of tickets to Wisconsin’s best beer and food festival. Contest runs Sunday 5/20 thru Saturday 5/26 at 6pm.  Winner will be announced via facebook and twitter Sunday morning. Note: Must be 21 to enter.  Sprecher employees and their families are not eligible.  Past winners are not eligible.  I.e., Week 1 winner: BigCat. BigCat is no longer eligible to win this contest.

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