In case you wondered about our upcoming Spring Vendor Fair, here’s a little post with details.

 

Normally we would write a seasonal salutation along the lines of, “Spring is in the air….” However, due to many months of inclement weather we’ll start with a more appropriate introduction.

 

Dreams of Spring are In the Air! Crocus, daffodils, grass, chirping birds…someday soon they will arrive in Milwaukee, allowing us to put away our snow shovels and rain gear in exchange for gardening tools, sunshine and seasonal beverages on the porch.

 

Rain or Shine, Sprecher will host its annual Spring Vendor Fair at the brewery on April 28^th

 

Throughout the brewery a wide array of vendors will showcase their products for you to peruse at your leisure. Temptation without unnecessary pressure, what a great way to shop!

 

Take a brewery tour, then while you’re sampling from 15 beers and 9 sodas on tap, wander about and check out what’s available. The selection of vendors has been carefully cultivated to offer you a wide variety of goodies you might personally enjoy, or that might be just right for your Mom.  Mother’s Day is May 12…you can do your shopping at Sprecher’s Spring Vendor Fair on April 28^th.  Brewery tour+samples+ easy Mother’s Day shopping = Triple WIN! Added bonus: we’ll have a game or two on our high-definition TV = Home Run!

 

 

Cost: $5 adults; $4 Seniors; $3 Minors. US military personnel with valid ID are FREE. Includes tour, commemorative glass, samples and vendor fair. Tours are offered on the hour, noon-3pm.

 

Book your tour reservation online at www.sprecherbrewery.com, or call the Gift Shop at 414.964.2739.

 

Note: You can attend the vendor fair without going on the tour but you will be charged the tour price.

 

Sprecher Brewery and the Sprecher Gift Shop are located at 701 W. Glendale Ave, Glendale, WI. The Sprecher Gift Shop is open Mon-Sat, 11am-6pm; Sun, Noon-5pm.

 

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition.  Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

 

 

 

 

 

YOU ARE INVITED to be part of Dave & Carole’s LIVE broadcast from Sprecher’s indoor beer garden this Friday, April 19th, 6am-10am.

Along with their morning hijinks, Dave & Carole will interview Sprecher brewmaster Craig Burge, local personalities and maybe a celebrity or two. But the fun doesn’t stop there. North Star Bistro will serve killer Black Bavarian Burritos, and the Hilton’s Anchorage restaurant will dish up its signature Bread Pudding made with Sprecher Russian Imperial Stout and accented by a caramel sauce infused with Sprecher Hard Root Beer. Mmmm, breakfast of the stars. And it’s all FREE!

Stop in, be a part of Milwaukee’s popular morning radio show and enjoy some great eats and beers in Milwaukee’s original microbrewery.

Sprecher is located at 701 W. Glendale Ave, Glendale, WI.  Doors open at 6am.

#milwaukeecraftbeerweek

Thursday night is sometimes a better night to go out than Friday or Saturday. Places are less crowded and let’s face it, this is when the cool people hang. Keeping this in mind we have a few events planned tonight, including tastings, giveaways and a tap takeover. So if you’re in Shorewood, Germantown, Lomira or Port Washington, stop in and enjoy.

• 6-8pm, Three Lions Pub, 4015 N. Oakland Ave., Shorewood: Sports trivia, prizes, brewery gear and Sprecher Beer Sampling.
• 6-8pm, Barley Pop, N116 W16137 Main St., Germantown, Sprecher Beer Sampling.
• 6-9pm, Camelot Golf Course, W192 State Rd., Lomira: Sprecher Beer Sampling, free food, food and beer pairing tips, giveaways

• 7:30-9:30pm, Sir James Pub, 316 N. Franklin St., Port Washington: Sprecher Tap Takeover.

 

 

Get ready to whet your whistle with an array of Sprecher beers at a variety of venues today. Whether it’s a tap takeover, trivia fun, samplings or a chances to earn cool brewery stuff, we’ve got it all going on starting at 6pm tonight. Cheers!

• 6-8pm, Libby Montana’s, 5616 W. Donges Bay Rd, Mequon: Sprecher Beer Sampling and giveaways.
• 6-8pm, Pourman’s, 1127 N. Water St, Milwaukee: Sprecher Tap Takeover.
• 6-8pm, Riverwest Public House, 815 E. Locust St., Milwaukee: Sprecher Beer Tasting Party.
• 6-8pm, Tonic Tavern, 2335 S. Kinnickinnic Ave, Bay View: Local Love – Sprecher Tap Takeover, sampling, brewery giveaways.
• 8:30-10:30, Taylor & Dun’s, 10365 N. Cedarburg Rd: Trivia Night featuring Sprecher Beer Samples.
• 9-11pm, Impala Cocktail Lounge, 701 E. Center St., Milwaukee: Local Love – Sprecher Sampling.

 

 

 

Sprecher Brewing Company celebrates Milwaukee’s Craft Beer Week 2013 with numerous samplings, tap takeovers, trivia contests, prize giveaways and more throughout the metro area. All events are free and open to the public.

This is a great opportunity to sample a wide range of award-winning Sprecher beers as well as visit some cool places throughout the city and a little beyond. Most events happen in the evening with one exception. WKLH’s Dave and Carol will host a live broadcast from Sprecher’s beer garden on Friday, April 19, 6am-10am. Stop in for some on-air fun, good eats (e.g., Black Bavarian Burritos) provided by North Star Restaurant and catering.

Sunday, April 14
• 2-4pm Sneesby’s Denoon Saloon, W198 S10857 Racine Ave., Muskego: Sample a variety of Sprecher Beers and Sprecher Hard Root Beer.
• 3-5pm, The Standard, 1751 Franklin Pl, Milwaukee: Sprecher Sampling featuring Abbey Triple.

Monday, April 15
• 7-9pm, Maxwells,W63 N699 Cedarburg: Buy 1 Get 1 Burger, $8 pitchers of Sprecher beer. Free sampling of Sprecher Hard Root Beer and a variety of Sprecher beers.

Tuesday, April 16
• 6-8pm, Sobelman’s, 1900 W. St. Paul, Milwaukee: Sprecher night with lots of samples.
• 6-9pm, World of Beer, 1300 E. Brady St., Milwaukee: Sample Sprecher Bourbon Barrel Aged Beers and a variety of others. Beer trivia, prizes, brewery giveaways.
• 8-10pm, Hooligan’s, 2017 E. North Ave, Milwaukee: Sprecher Sampling. Beer/Sports trivia. Brewery giveaways.

Wednesday, April 17
• 6-8pm, Libby Montana’s, 5616 W. Donges Bay Rd, Mequon: Sprecher Beer Sampling and giveaways.
• 6-8pm, Pourman’s, 1127 N. Water St, Milwaukee: Sprecher Tap Takeover.
• 6-8pm, Riverwest Public House, 815 E. Locust St., Milwaukee: Sprecher Beer Tasting Party.
• 6-8pm, Tonic Tavern, 2335 S. Kinnickinnic Ave, Bay View: Local Love – Sprecher Tap Takeover, sampling, brewery giveaways.
• 8:30-10:30, Taylor & Dun’s, 10365 N. Cedarburg Rd: Trivia Night featuring Sprecher Beer Samples.
• 9-11pm, Impala Cocktail Lounge, 701 E. Center St., Milwaukee: Local Love – Sprecher Sampling.

Thursday, April 18
• 6-8pm, Three Lions Pub, 4015 N. Oakland Ave., Shorewood: Sports trivia, prizes, brewery gear and Sprecher Beer Sampling.
• 6-8pm, Barley Pop, N116 W16137 Main St., Germantown, Sprecher Beer Sampling.
• 6-9pm, Camelot Golf Course, W192 State Rd., Lomira: Sprecher Beer Sampling, free food, food and beer pairing tips, giveaways
• 7:30-9:30pm, Sir James Pub, 316 N. Franklin St., Port Washington: Sprecher Tap Takeover.

Friday, April 19
• 6-9am, Sprecher Brewery, 701 W. Glendale Ave, Glendale: WKLH – Dave and Carol’s Workforce Tour. Join Dave and Carol as they broadcast live from Sprecher’s beer garden. Enjoy Black Bavarian burritos and other treats from North Star Catering, meet Sprecher’s brewmaster and other members of the Sprecher team.
• 7-8:30pm, Highland House, 12741 N. Port Washington Road, Mequon: Fryday Fish Fry featuring Sprecher Special Amber beer batter, Sprecher beer sampling, Sprecher Hard Root Beer.
• 7-9pm, Bennos, 7413 W. Greenfield Ave., West Allis: Fryday Fish Fry, Sprecher Beer Sampling.

Saturday, April 20
• 4-6pm, Groppis, 1441 E. Russell Ave, Bay View: Sprecher Growler Specials and Sprecher Beer Sampling.
• 8pm-close, Burnhearts, 2599 S. Logan, Bay View: Cocktails featuring Sprecher sodas, Sprecher Hard Root Beer Floats, music, free Sprecher Beer Flavored Kettle Chips.

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

In addition to the chain grocery stores listed in previous posts, currently Sprecher Hard Root Beer can be found in Milwaukee and Madison Pick ‘n Save stores. In early April, all Pick ‘n Saves and Copps stores in Wisconsin will have the Hard Root Beer.

The day has arrived! Sprecher Hard Root Beer will be available at the following stores:

Sprecher Hard Root Beer
Cork N Bottle	855 E Johnson St	Madison
Fuzzy’s Westside Liquor	531 A St	Sun Prairie
Hy-Vee	3801 E Washington Ave	Madison
Jenifer St Market	2038 Jenifer St	Madison
Kopecky’s Piggly Wiggly	8 North Cty Rd M	Evansville
LeCork Wine and Spirits	1204 Bus. Hwy 18/151	Mt Horeb
McFarland Liquor	4716 Farwell St	Madison
Metcalf (Hilldale)	726 N Midvale	Madison
Metcalf (West)	7455 Mineral Point Rd	Madison
Middleton Good Neighbor	3111 Parmenter St	Middleton
Mikes Wine Shop	2138 Regent St	Madison
Miller & Son’s	210 S Main St	Verona
Neil’s Fitchburg	3064 Fish Hatchery	Madison
Neil’s Middleton	2415 Allen Blvd	Middleton
Neil’s Village Liq (Waunakee)	204-BS Century Ave	Waunakee
Party Port	2901 University Ave	Madison
Rileys Wines of the World	402 W Gorham	Madison
Star Liquor	1209 Williamson St	Madison
Steves Liquor -Orchard Pointe	6227 McKee Rd Ste A	Madison
Steve’s Liquor Store	3618 University Ave	Madison
Steves West	122 Junction Rd	Madison
Vic Pierce Wines Liqour	609 N Sherman	Madison
Woodman’s #16-East	3817 Milwaukee St	Madison
Woodman’s #20-West	725 S Gammon Rd	Madison
Woodman’s #31-Sun Prairie	1099 S Grand Ave	Sun Prairie

 

 

Last week we sent out a little news release announcing that Sprecher had finally done it, used our brewing skills to create a Hard Root Beer with bourbon and oak flavors for adults. Yes, for those 21+ because it registers 5%abv. The news release also let it be known that this product is not, repeat NOT, widely available at this point in time. At our distributors’ request, we are test marketing it in a very limited market. In addition to the Sprecher Gif Shop and Sprecher’s Pub, several accounts in the Milwaukee area and Madison will each receive a few cases for their customers. If you get some, please let us know what you think. Have a great weekend!

For those of you who live in the Milwaukee area or Madison, here are the accounts:

Milwaukee Area:

• Discount Liquors
• Otto’s
• Consumer Beverage
• Ray’s
• Woodmans
• Muskego Beer and Liquor
• Sentry – State St, Delafield, Port Washington
• Anich’s
• B&S Liquor
• Timers
• Bluemound Liquor
• Shopko in Port Washington

On Premise:

• Mineshaft
• Fox and Hounds
• Maxwell’s
• Three Lions Pub
• Y-Not II
• Highland House
• Steny’s
• Hooligans
• Silver Spring House

 

In the Madison area you can find Sprecher Hard Root Beer at:

• Sprecher’s Pub

• Cork N Bottle	855 E Johnson St	Madison
  Fuzzy’s Westside Liquor	531 A St	Sun Prairie
  Hy-Vee	3801 E Washington Ave	Madison
  Jenifer St Market	2038 Jenifer St	Madison
  Kopecky’s Piggly Wiggly	8 North Cty Rd M	Evansville
  LeCork Wine and Spirits	1204 Bus. Hwy 18/151	Mt Horeb
  McFarland Liquor	4716 Farwell St	Madison
  Metcalf (Hilldale)	726 N Midvale	Madison
  Metcalf (West)	7455 Mineral Point Rd	Madison
  Middleton Good Neighbor	3111 Parmenter St	Middleton
  Mikes Wine Shop	2138 Regent St	Madison
  Miller & Son’s	210 S Main St	Verona
  Neil’s Fitchburg	3064 Fish Hatchery	Madison
  Neil’s Middleton	2415 Allen Blvd	Middleton
  Neil’s Village Liq (Waunakee)	204-BS Century Ave	Waunakee
  Party Port	2901 University Ave	Madison
  Rileys Wines of the World	402 W Gorham	Madison
  Star Liquor	1209 Williamson St	Madison
  Steves Liquor -Orchard Pointe	6227 McKee Rd Ste A	Madison
  Steve’s Liquor Store	3618 University Ave	Madison
  Steves West	122 Junction Rd	Madison
  Vic Pierce Wines Liqour	609 N Sherman	Madison
  Woodman’s #16-East	3817 Milwaukee St	Madison
  Woodman’s #20-West	725 S Gammon Rd	Madison
  Woodman’s #31-Sun Prairie	1099 S Grand Ave	Sun Prairie

Beer. Bavarian culture. Tradition. Harvest. Märzen Bier. From a celebration in a field to a beer worth celebrating.

Greetings on this first day of October! And a lovely fall day it is in Milwaukee.

For the past month many Oktoberfest celebrations have taken place around the world, most notably in Munich and Milwaukee. Fun is had by all who often drink copious amounts of seasonal Oktoberfest beer, listen to Bavarian music, dance, eat soft pretzels, regard fraus and frauleins in dirndls, and herrs in leiderhozen. Sprecher makes a traditional Oktoberfest beer, a Märzen style, which is a perennial award winner both in competitions (GABF, LA International, U.S. Open) and among craft beer lovers. More about that later, but first a bit about the history of the Oktoberfest celebration (courtesy of Wikipedia):

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxe-Hildburghausen on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields were named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess, and have kept that name ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

The festival was eventually prolonged and moved ahead to September to allow for better weather conditions. Today, the last day of the festival is the first Sunday in October.

But what about the beer?

According to Wikipedia: Märzen has its origins in Bavaria, probably before the 16th century. A Bavarian brewing ordinance decreed in 1539 that beer may be brewed only between 29 September and 23 April. The original Märzen was described as “dark brown, full-bodied”. The beer was often kept in the cellar until late in the summer, and remaining bottles were served at Oktoberfest. In order to last so long, either the original gravity and alcohol were increased or the hopping was strengthened.

Michael Jackson writes: From “March” in German. Originally a beer brewed in March and laid down in caves before the summer weather rendered brewing impossible. Stocks would be drawn upon during the summer, and finally exhausted in October. In Germany, this tradition has come to be associated with one specific style. Marzenbier has a malty aroma, and is a medium-strong version (classically, more than 5.5 percent alcohol by volume) of the amber-red Vienna style. It is seasonal to the Oktoberfest, where it is offered as a traditional speciality alongside paler beers of a similar strength.

Fast forward to the present time. Now that you’ve got the history, there’s a good reason to raise a pint or few of Sprecher Oktoberfest during this fall season. The Weekly Pint says:

Fall equates with better beer drinking. We love the simple pleasures of all those good Oktoberfest parties, which, starting this week, take over every German-style beer bar in America (and some entire towns, like Leavenworth, WA). The true, traditional beer to order is Märzen (say “mayer-tsen“), a medium-bodied, coppery-red lager marked by a smooth malt character and the spicy kick of noble hops. It’s an under-appreciated style—for some reason, it’s scarcely served at the big traditional Oktoberfest in Munich, Germany, which runs from 9/22 to 10/7 this year—and has a sociable ABV (alcohol by volume) of just five to seven percent, making it the perfect match for bratwurst, if not an impromptu chicken dance or two as the oom-pah band rocks it that much harder.

Got lederhosen? Maybe not. But you can get the right beer. Here, two of our favorite Oktoberfest brews to pick up from your local beer shop this season. After all, as Ahnold once helpfully reminded the world: “Milk is for babies. When you grow up you have to drink beer.”

Central/East
Sprecher Oktoberfest; 5.75%abv
From one of our perennial favorite breweries available throughout the central and Eastern U.S. states comes this sturdy offering, aged a full six weeks before release. Aromatic and a touch nutty, with a pleasant caramel-y note, it’s got a bready, malty backbone and the marked spiciness of Hallertau and Mt. Hood hops.

Come to Sprecher Brewery, tour and enjoy the Oktoberfest.  Pick some up in our Gift Shop. Get a growler full (either stainless or glass growler). Try some at your favorite venue. You’ll be saying Prost! (and perhaps GO Pack!) in no time. Sprecher Oktoberfest is available throughout the Midwest. If you can’t find it, let us know.

 

Not only will it be HOT, it’s also going to be MUGGY round here. Chill out for awhile at Sprecher Landing (near SpinCity). You’ll find 11 Sprecher beers on tap and in bottles; Best of the Fair “Frozen Treat” Sprecher Beer Lollipops, Sprecher gourmet soda sorbet, Root Beer on tap, beer pretzels on a stick, root beer cookies on a stick, and live music.

Stop by Root Beer Everything (near Apollo’s) on your way to the Central Mall.

It’s Discover Wisconsin’s Day on the Central Mall and we’re hosting these events –

• Hot stuff! Grilling with Beer grill-off (noon-3pm). Cheer on the 8 superlative grillmeisters working their magic with beef and beer.
• At 4pm: Brat Eating Contest. Love brats? Can’t get enough? Head to the Central Mall to participate in some serious eating. Last year’s champ downed 17.
• Cool Stuff! At 5pm: Sprecher Root Beer Float eating contest. Must be 16 or younger. Watch as youngsters do their best to down a Sprecher Root Beer Float faster than the competition.

See you at the Fair!

 

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