Today at State Fair: Grill-Off, Brat Eating and Root Beer Float Eating Contests

Not only will it be HOT, it’s also going to be MUGGY round here. Chill out for awhile at Sprecher Landing (near SpinCity). You’ll find 11 Sprecher beers on tap and in bottles; Best of the Fair “Frozen Treat” Sprecher Beer Lollipops, Sprecher gourmet soda sorbet, Root Beer on tap, beer pretzels on a stick, root beer cookies on a stick, and live music.

Stop by Root Beer Everything (near Apollo’s) on your way to the Central Mall.

It’s Discover Wisconsin’s Day on the Central Mall and we’re hosting these events —

  • Hot stuff! Grilling with Beer grill-off (noon-3pm). Cheer on the 8 superlative grillmeisters working their magic with beef and beer.
  • At 4pm: Brat Eating Contest. Love brats? Can’t get enough? Head to the Central Mall to participate in some serious eating. Last year’s champ downed 17.
  • Cool Stuff! At 5pm: Sprecher Root Beer Float eating contest. Must be 16 or younger. Watch as youngsters do their best to down a Sprecher Root Beer Float faster than the competition.

See you at the Fair!


Sprecher Day at the WI State Fair

Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!

10-5pm:  Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick.  Start and finish early and you have the best chance of getting the best prize.

Photo Ops:

Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.

Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.

2:00-4:00pm: Meet and Greet with Alice in Dairyland.

(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett

(TBD) Meet and Greet w/ Miss Wisconsin

Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.

3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.

4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest.  12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.

Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!