Toast #AmericanCraftBeerWeek2013 at Sprecher, May 13-19

Sprecher Brewing Company–Milwaukee’s original craft brewery — celebrates American Craft Beer Week (ACBW) May 13th – 19th, with a host of special events. Spearheaded by the Brewers Association, ACBW is, “about uniting for a common cause: support and celebration of our nation’s small and independent brewers and the millions of beer lovers who have helped evolve an industry and put the U.S. on the brewing map,” said Julia Herz, publisher of and craft beer program director at the Brewers Association.

Toasting its brethren craft brewers and most especially its customers, Sprecher Brewery will offer “Cheers to American Craft Beers” —  a week full of on-site specials, giveaways, trivia contests and more.

At Sprecher Brewery:

May 13th – 17th (Monday – Friday)

  • Brewery tours offered:
    • 5/13, Monday and 5/14, Tuesday at 3pm and 4pm.
    • 5/15, Wednesday at 4pm.
    • 5/16, Thursday at 3pm and 4pm.
    • 5/17 Friday at 1pm, 2pm, 3pm and 3:30pm.
  • Free Brewery Tours
    • 5/13: Thanks for Your Support! FREE TOUR for anyone wearing craft beer gear. Enter to win a craft beer cookbook.
    • 5/14: Service Industry Workers, You Rock! FREE TOUR for anyone in the service industry (must present pay stub as proof). Enter to win a 4 pack of Sprecher Hard Root Beer.
    • 5/15: Salute to Our Military! FREE TOUR and PINT GLASS for all US military with valid ID. Enter to win a stainless steel growler filled with beer of your choice.

o   5/16: Bring the Girls out for a Craft Beer! FREE TOUR for all women. Enter to win your choice of a Sprecher t-shirt or a craft beer cookbook.

·         At 5pm, the first annual Toast from Coast to Coast takes place. Pause for the cause; raise a glass of your favorite American craft beer in a toast to innovation, great flavor and fellowship. 

·         From 6-9pm, The Stein Club will host its 16th annual Car Show in Sprecher’s west parking lot. A mere $5 gets you admission and four (4) tickets good for Sprecher beer or soda.

    • 5/17: Show Your Brew Crew Love! FREE TOUR for anyone wearing Milwaukee Brewers gear.  Enter to win a Sprecher t-shirt.

Brewery Tours Cont’d

May 18th and 19th:

Beer trivia contests during brewery tours. Fun questions; great prizes!

All Week on the Tour:

Mystery Beer on Tap. Guess the mystery beer and win a Sprecher Pint Glass

Guest Tap Beer: Fox Valley Brewing’s BLÜ (Blueberry Ale), a golden ale mixed with blueberry juice concentrate and natural extract.  The result is a light fruity ale with an enticing aroma and flavor of fresh blueberries.  Slightly sweet and highly drinkable, pours with a slight bluish stained color and dense white head.  Sprecher’s Abbey Triple, a Belgian style triple, will be the guest tap at Fox Valley Brewing.

Free Brewery Tour: The 10th person to check in on each tour during ACBW will get a FREE brewery tour.

In the Gift Shop:

15% Case Discount on a featured Sprecher or Chameleon beer.  

Sign the Craft Beer Manifesto: Join craft beer fans from across the country who, by signing the American Craft Beer Week Manifesto, pledge their support to craft beer and their love for the artisans who approach their craft with originality, dedication and passion.

The Declaration of Beer Independence is an integral part of ACBW. It has been signed by tens of thousands of passionate beer lovers, hung on the walls of brewery tap rooms across the country, and carried through the halls of Congress.

On Social Media:                 

Sprecher will host several contests on twitter and facebook during ABW.  Prizes include coupons for Tapas and Beer ($30 value), Premium Reserve Tastings ($15 value), a stainless steel growler ($32 value), and more.

Foursquare Growler Discount: Check in at the Sprecher Gift Shop with Foursquare and get $2.00 off growler fills. Fresh craft beer for less…Awesome.

Those interested in learning about all the events Sprecher has planned for ACBW should visit the website,; the Sprecher blog,;; and @sprecherbrewery for the latest updates.

Also, this year Untappd, the mobile-based social network that connects breweries with craft beer lovers, will allow 2013 ACBW participants to earn a special badge for enjoying craft beer during the week.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI. For tour and event reservations, contact the Sprecher Gift Shop: 414.964.2739.

For more information about Sprecher Brewing Company and American Craft Beer Week, contact Anne Sprecher at 414.698.8287, or

Events for American Craft Beer Week, May 14-20

Greetings Craft Beer Lovers!

Next week is officially American Craft Beer Week all across the country and we’ll hope you’ll join in the celebration at Sprecher. 


v     Stop in and Sign the Declaration of Beer Independence

v     Tours every day (except Tuesday) – Call 414.964.2739 to reserve your spot

  • o       M, W, Th – 3 and 4pm. (Monday is free; Wednesday free tour with foursquare check-in)
  • o       Fri – 2 and 3pm
  • o       Sat – Hourly, Noon – 5pm. Premium Reserve tours 12:30, 2:30, 4:30pm
  • o       Sun – Hourly, Noon – 3pm. Premium Reserve tour 2:30pm.

 v     Free gifts

 v     Daily Beer Specials

 v     Wednesday evening, May 16th: Rare Sprecher Beer and Wisconsin Artisanal Cheese Pairing with Sprecher President Jeff Hamilton

  • o       6:30 – 8:30pm
  • o       15 beers paired with 15 cheeses
  • o       $25 per person, a portion of the proceeds will be donated to the Wisconsin Brewers Guild
  • o       Reservations required. Call 414.964.2739 to make yours.
  • o       See attached flyer for details

 v     Thursday evening, May 17th: Sprecher Hooligan Release Party!

  • o       7–10pm
  • o       Beer and food samples
  • o       1st tasting of Sprecher’s new spring release: Hooligan Whole Cone Hop Ale
  • o       Car show put on by the George Washington Stein Club
  • o       Hors d’oeuvres courtesy of the Astor Hotel
  • o       8pm brewery tour
  • o       $5 per person includes tour, 4 eight ounce beer samples and car show
  • o       Cash bar
  • o       Raffles

 For more information, check our website, visit us on facebook and twitter (@sprecherbrewery)

 Cheers to Craft Beer! Wisconsin Brewers Do It Best!


Sprecher Brewings and Doings

Back again…

Randy and I have been traveling a bit recently.  First to Maui for vacation, then I headed to Chicago for a fabulous Sprecher Sodapalooza dinner at Graham Elliot restaurant on April 30th.  In Maui we stayed with friends so got a nice insider’s view of the island; well, insider’s view for tourists.  Cooler and rainier than normal, the weather didn’t prevent us from enjoying beaches and the many microclimates of the island.  Randy had a great time body surfing at Little Beach in the Wailea area.  Unlike neighboring Big Beach, Little Beach is a nude beach.  If you’re thinking of going to Maui, now’s a great time.  Hotel and airfare prices are dropping fast, especially this month.

Chicago — what a great town!  And Graham Elliot restaurant is just as wonderful.  The dishes Chef Bowles comes up with invoke awe.  On the current menu you’ll find a Spring Pea Bisque, fresh as can be.  But this is not just any spring pea bisque as Graham Elliot’s version contains pink peppercorns, creme fraiche, pea tendrils and a homemade lavender marshmallow!  Surprised?  Try it.  The marshmallow melts while you eat the soup, creating a brilliant combination of sweet and savory.

Sprecher Soda Palooza dinner — the second special dinner Graham Elliot has done (btw: this restaurant will celebrate its 1st anniversary in June) — Fab-O!  First course: lobster with ginger ale;  Second Course: halibut with orange dream;  Third Course: pork tenderloin w/ fried pickle, grits and cole slaw with root beer;  Dessert: popcorn gelato (for real!) homemade milk duds, homemade peanut butter cups  with puma kola sipped through a straw of red vine licorice.   Chef Bowles and his team incorporated each soda as an ingredient in the dish, then served it as a pairing beverage.  They truly took Sprecher soda to a new level.

If you get a chance, visit Graham Elliot, 217 W. Huron St.   In addition to fabulous food, they have great cocktails and a really friendly staff.

American Craft Beer Week, May 11th – 17th.  Celebrate with us.  We’re offering special $1 tours.  Call the Sprecher Gift Shop: 414.964.2739 for reservations.  For more details about what craft breweries around the country are doing, visit the Brewers Association website,