On August 17th, victims of the Brew City Flood received more bad news from what was the last hope for many: FEMA. FEMA sent a letter rejecting requests for individual aid.  Thousands of people with basements flooded by rain and/or waste water, even those whose foundations gave way, are now left to deal with the wreckage on their own.  Those without insurance or sufficient bank accounts will need to rely on the kindness of friends, family and local service providers while putting theirs lives back in order.  Fortunately for them, Milwaukeeans have a strong ethos of helping those in need.

When the Brew City Flood hit on July 22nd, the view from Sprecher looked like this:

We only had a bit of water seep under the garage door on the west side of the brewery.  Our neighbors and cars driving nearby suffered more damage.

After watching news reports and seeing people’s damaged belongings on the streets to our west, east, north and south, we decided we needed to do something to help.  So we contacted our friends at Hunger Task Force Milwaukee and volunteered to host a food drive.

Sprecher will be collecting food for the Hunger Task Force now through September 26th. Everyone who brings two (2) or more non-perishable items will receive a free adult tour with the purchase of an adult tour (basically, Buy 1 Get 1 Free), a $4 value.  Along with the guided brewery tour, guests receive a souvenir tour glass, 4 generous samples of Sprecher beer (21+ only) and unlimited Sprecher gourmet soda.

Tour reservations are strongly suggested.  Call 414.964.2739 to reserve your spot.  Bring 2 or more non-perishable food items to the check-in and get your free tour pass.