Pink Griffins for the Cure

05th October 2010

Every year Sprecher does something to help raise money and awareness for breast cancer.  A couple of years ago we gave away a free 4-pack of root beer to women who had mammograms during the month of October. For the last two years we’ve had a mini-Spa in our Rathskellar, with the proceeds going to Gilda’s club.  This year we’ll have the mini-spa on November 7th.  All of October we’ve got a new program: Breast Cancer Awareness Ale. You’ll see this unique pink griffin tap handle at participating bars and restaurants.

Sprecher will donate $10 from every 1/2 barrel of the Breast Cancer Awareness Ale sold to the Wisconsin Breast Cancer Coalition. But wait, there’s more!  Our friends at the Princeton Club (www.princetonclub.net) donated one (1) 6-month membership to every participating bar and restaurant.  Customers who purchase Sprecher’s Breast Cancer Awareness Ale receive a raffle ticket.  Winning tickets will be drawn in early November after the contest is over.  Drink great beer for a good cause and get a chance at a health club membership; it doesn’t get much better than that.

CHEERS TO A CURE!

“Anyone from Wisconsin will not hesitate to give you myriad reasons why theirs is the greatest state in the US bar none.” I first read a version of this quote on a beer blogger’s site.  It rang true then and it still rings true. Why? Well, we’ve got the Packers, we’ve got brats and frozen custard, Summerfest, some of the best craft beer in the world, the root beer that made WI famous (Sprecher), and most importantly, great people.

On September18th Sprecher hosted #saveteecycle, a fundraiser that came about via twitter and social media to help a family whose home flooded during Milwaukee’s mini-Katrina on July 22nd.  #saveteecycle was literally the house that twitter rebuilt and the social networks twitter reinforced. But enough about the medium because that would be nothing without the operators, the Wisconsinites — individuals and businesses — who came together to help put this family back in their house and on their feet. If you’d like to learn more about the event and all those who contributed, just go to the blog: http://saveteecycle.org/.

During the month of September Sprecher held a food drive for the Hunger Task Force, a wonderful organization that has been overwhelmed since July 22nd because Milwaukee’s mini-Katrina devastated so many families.  Sprecher offered a Buy1 Get1 adult tour coupon to anyone who brought two non-perishable food items.  To date we’ve had two donation pick-ups, the first for 480lbs and the second for 250lbs of food,  a total of 730 lbs donated. Many thanks to all, especially the 30 school children who brought donations. We’ll leave the HTF donation box in our retail store for a few more days.

Sure Wisconsin has its share of problems; however, not so small examples like those above demonstrate that we also have big-hearted people who make our claim to be the greatest state a legitimate one.