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30th August 2010
Help Us Fill This Bin!
Remember Milwaukee’s mini-Katrina, the severe rainstorm that damaged countless homes, several schools and other properties on July 22nd? For those whose basements remained dry it might seem like things are aren’t so bad, that every thing’s pretty much back to normal. But for many, they’re not. One reason we’re glad to be a part of Milwaukee is that we live and work among a group of people willing to help out whenever they can.
In response to July 22nd’s flooding, we “talked amongst ourselves” and decided Specher could do the greatest amount of good by hosting a food drive for Milwaukee’s Hunger Task Force. So we are! The food drive began August 26th and runs through September 26th. Want to know how you can help?
Here’s the fun part: We wanted to make this a win all the way around so you get goodies for bringing goodies. The HTF donation box is located in our gift shop, 701 W. Glendale Ave, Glendale. Bring in 2 non-perishable food items and you’ll receive a BUY 1 GET 1 adult tour coupon, value $4.00.
Psst, Insider’s Tip: You can use your BUY 1 GET 1 coupon on the day of your tour. Just make sure to reserve your spot in advance (call: 414.964.2739), and bring 2 non-perishable food items with you.
18th August 2010
On August 17th, victims of the Brew City Flood received more bad news from what was the last hope for many: FEMA. FEMA sent a letter rejecting requests for individual aid. Thousands of people with basements flooded by rain and/or waste water, even those whose foundations gave way, are now left to deal with the wreckage on their own. Those without insurance or sufficient bank accounts will need to rely on the kindness of friends, family and local service providers while putting theirs lives back in order. Fortunately for them, Milwaukeeans have a strong ethos of helping those in need.
When the Brew City Flood hit on July 22nd, the view from Sprecher looked like this:
We only had a bit of water seep under the garage door on the west side of the brewery. Our neighbors and cars driving nearby suffered more damage.
After watching news reports and seeing people’s damaged belongings on the streets to our west, east, north and south, we decided we needed to do something to help. So we contacted our friends at Hunger Task Force Milwaukee and volunteered to host a food drive.
Sprecher will be collecting food for the Hunger Task Force now through September 26th. Everyone who brings two (2) or more non-perishable items will receive a free adult tour with the purchase of an adult tour (basically, Buy 1 Get 1 Free), a $4 value. Along with the guided brewery tour, guests receive a souvenir tour glass, 4 generous samples of Sprecher beer (21+ only) and unlimited Sprecher gourmet soda.
Tour reservations are strongly suggested. Call 414.964.2739 to reserve your spot. Bring 2 or more non-perishable food items to the check-in and get your free tour pass.
05th August 2010
Join us on the Central Mall for fun, games, information, photo ops and prizes during the 3rd annual Sprecher Day at the WI State Fair!
10-5pm: Scavenger Hunt for 25 items located throughout the fairgrounds. Stop by and pick up your list and instructions. Many prizes. 1st to complete gets 1st pick. Start and finish early and you have the best chance of getting the best prize.
Noon-3pm: Meet and Greet w/ Rooty, the Root Beer Mascot. BTW: Rooty is not a crow, he’s a baby griffin.
Noon-3pm: Meet and Greet w/ Lyle Nowak. Are you a fan of the Mid-America Stock Car Series? Then you know Lyle is 3rd in the standings this year. Check out the car and talk with Lyle.
2:00-4:00pm: Meet and Greet with Alice in Dairyland.
(TBD) Meet and Greet w/ Discover Wisconsin’s Stephanie Klett
(TBD) Meet and Greet w/ Miss Wisconsin
Noon-3:00pm: Grilling with Beef and Sprecher Beer Grill-Off. Why watch a tv show when you can see 10 finalists grill their recipes live, with the hope of winning great prizes for their culinary expertise.
3:00pm: Root Beer Float Drinking Contest! What a great way to celebrate the Official Root Beer of the Wisconsin State Fair. Two age groups: 6-11, and 12+. Contestants will be selected from the audience. Be there or you’ll miss your opportunity for a memorable experience.
4:00pm: Brat Eating Contest — other than great beer, nothing says Wisconsin like a brat eating contest. 12 contestants will be selected from the audience for this speed eating finale to a fun-filled day.
Throughout the Day: Kids games, recipe giveaways, food samplings, Discover Wisconsin destination information, guessing games, opportunities to win tickets to Sprecher’s 25th anniversary bash, and more!
05th August 2010
For the 1st time ever, Sprecher is the Official Root Beer of the Wisconsin State Fair! Woo-Hoo! Until we have a map available, these signs will lead you to The Root Beer That Made Wisconsin Famous.
It’s actually kind of surprising that Sprecher Root Beer was not part of the State Fair until last year when you could get Sprecher Root Beer Floats in the Wisconsin Products Pavilion. That’s history. Sprecher Root Beer will be available throughout the fairgrounds every single day of the fair. In the WI Products Pavilion, you can also get Ravin’ Red and Cherry Cola floats, and Cream Soda. Mugs up for that!
Like the soda but really want to know more about where to find Sprecher Beer? A wide variety of Sprecher beers will be available throughout the grounds; we’re putting together a Sprecher locator map as I type. In the meantime, you can find Abbey Triple, IPA2, Witty (Chameleon) at Benno’s, which will also have our Belgian Dubbel on Sprecher Day Monday, August 9th (more about that in the next post).
Benno’s at the WI Products Pavilion will have Special Amber, Hefe Weiss and EPA
Charcoal Grill, Pitch’s/Miss Katie’s and Apollo’s will have Special Amber (and Root Beer);
Sheboygan Brat Haus will have Special Amber and Oktoberfest (and Sprecher mustards);
Adelines will have Sprecher Adelines Ale, and Witty (Chameleon);
Leadfoots will have Sprecher Leadfoot Light (and Root Beer).
Join us at the Central Mall on Monday, August 9th for free family-friendly Sprecher Day activities.
Cheers to lots of sunshine and WI State Fair fun!