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08th May 2012
Greetings Craft Beer Lovers!
Next week is officially American Craft Beer Week all across the country and we’ll hope you’ll join in the celebration at Sprecher.
v Stop in and Sign the Declaration of Beer Independence
v Tours every day (except Tuesday) – Call 414.964.2739 to reserve your spot
- o M, W, Th – 3 and 4pm. (Monday is free; Wednesday free tour with foursquare check-in)
- o Fri – 2 and 3pm
- o Sat – Hourly, Noon – 5pm. Premium Reserve tours 12:30, 2:30, 4:30pm
- o Sun – Hourly, Noon – 3pm. Premium Reserve tour 2:30pm.
v Free gifts
v Daily Beer Specials
v Wednesday evening, May 16th: Rare Sprecher Beer and Wisconsin Artisanal Cheese Pairing with Sprecher President Jeff Hamilton
- o 6:30 – 8:30pm
- o 15 beers paired with 15 cheeses
- o $25 per person, a portion of the proceeds will be donated to the Wisconsin Brewers Guild
- o Reservations required. Call 414.964.2739 to make yours.
- o See attached flyer for details
v Thursday evening, May 17th: Sprecher Hooligan Release Party!
- o 7–10pm
- o Beer and food samples
- o 1st tasting of Sprecher’s new spring release: Hooligan Whole Cone Hop Ale
- o Car show put on by the George Washington Stein Club
- o Hors d’oeuvres courtesy of the Astor Hotel
- o 8pm brewery tour
- o $5 per person includes tour, 4 eight ounce beer samples and car show
- o Cash bar
- o Raffles
For more information, check our website www.sprecherbrewery.com, visit us on facebook and twitter (@sprecherbrewery)
Cheers to Craft Beer! Wisconsin Brewers Do It Best!
07th May 2012
Want to go to the 2012 Wisconsin Beer Lovers Festival June 16 but don’t have tickets? Sprecher will help you out. Become the Mayor of Sprecher on fourquare this week and you’ll win a pair of tickets to Wisconsin’s best beer and food festival. Contest runs Sunday 5/20 thru Saturday 5/26 at 6pm. Winner will be announced via facebook and twitter Sunday morning. Note: Must be 21 to enter. Sprecher employees and their families are not eligible. Past winners are not eligible. I.e., Week 1 winner: BigCat. BigCat is no longer eligible to win this contest.
21st April 2012
Earth Day is tomorrow. Got any special plans? For the past several years Sprecher has been actively making its brewing and plant operations more energy efficient, and we’ve substantially reduced the amount of packaging materials used as well as become more recycle conscious. This weekend we’re offering $1 every growler purchased at the brewery in honor of Earth Day. For those who don’t know, a growler holds 64 ounces–the same amount of beer or soda in a Sprecher 4-pack. The difference? Not only fresh beer from the tap, but a lot less glass: one bottle compared to four, no paper products. And growlers are reusable. Wash them at home, bring them in for a refill. If you have a growler or need purchase one, stop in and get it filled. Save green — cash and our resources.
While you’re enjoying your fresh beer or soda, look around you and take a few moments to focus on the wonderful planet on which we live. Bird calls, rivers, grass, rain, sand, trees, oxygen…BTW: April’s Lyrid meteor shower tonight/tomorrow morning. Best view: look into a dark sky (no city lights), facing east. Best viewing time: late night to early morning. You should be able to see 10-20 meteors per hour. Cheers to that!
03rd January 2012
We agree with Matt Simpson aka The Beer Sommelier, who in 2008 wrote “think global, Drink local” about the value of buying local beers and organic ones as well: http://www.thebeerexpert.com/beer_sommelier_works.shtml. Props to his prescience. Three years later he’s now joined by a chorus of locavors — people, especially foodies — who advocate buying locally produced goods, produce, etc., when possible. As Simpson points out, buying locally helps the local economy. Local First Milwaukee — formerly Our Milwaukee (est. 2006) — has done the math: For every $1 you spend at a locally owned business, more than 68¢, versus 43¢ spent at a national chain, remains in Milwaukee. Sprecher has been an active member of Local First Milwaukee almost since its inception.
And there’s something to be said for fresh ingredients. This year Sprecher made its first brew using hops grown in central Wisconsin, Fresh Hop Amber. Fresh hops have a short life. After picking they were driven to the the brewery and immediately put to use. Even though the alpha acids on these beers were low, over time their flavor profile evolved giving the beer a crisp and distinctive taste. The distinction came from the Wisconsin terroir, a geo-specific term originally used to describe the unique qualities soil and environment lend to grapes. Because Wisconsin’s terroir differs from California’s, for example, the flavor of our hops do too. We look forward to incorporating fresh Wisconsin hops into more beer styles in 2012.
Another point Simpson brings up: beer at its freshist is beer at its bestist, and it’s easier to get fresh beer directly from the source or at a nearby store, bar or restaurant. This is one reason people love growlers–beer straight from the tap–which we offer at Sprecher. Like locally sourced ingredients, freshly tapped beer saves on the carbon footprint because it requires less transportation and, in the case of growlers, less packaging. One growler holds 64oz of fresh beer, the same as 4 pint bottles. Growlers do not have a long shelf life. Once opened they should be consumed in a day, two max.
Local breweries appreciate your support. We at Sprecher certainly do. We’ve worked hard to become an integral member of our community. Every year Sprecher gives back to the community with product and cash donations for myriad causes ranging from school fundraisers to non-profit health organizations to our armed forces. And we toast each and every customer who has helped make us successful. Thank you, and Happy New Year! Drink great beer whenever you have the chance. If that beer happens to be local, two cheers. If that beer happens to be Sprecher, three cheers!
29th April 2011
Karl Ratzsch’s, Milwaukee’s most enduring and innovative German restaurant, has designed a fabulous 5-course Sprecher beer dinner that will satisfy the palates of foodies and craft beer lovers alike. We are giving away a pair of seats ($90 value) to this sumptuous affair.
If you would like a chance to win dinner for two, just follow these steps to enter:
- Become a fan of our Sprecher Brewery facebook page
- Then do one of the following:
- Retweet this blog post (making sure to include @sprecherbrewery.com and the hashtag #beerdinner)
- Add a comment on this blog post or on a Sprecher Brewery facebook fan page post relating to this contest
- Retweet this blog post (making sure to include @sprecherbrewery.com and the hashtag #beerdinner)
Eligibility requirements: You must be at least 21 to enter.
When: May 4th, 2011
Start Time: Reception at 5pm, Dinner at 6pm
What: 5-Course Gourmet Sprecher Beer Dinner
Location: Karl Ratszch’s Restaurant, 320 E. Mason St., Milwaukee, WI.
Grilled Australian Loin of Lamb, Port Wine Dijon Sauce,
Garlic Mashed Potatoes with Asiago Crisp
Goose, Wild Rice and Vegetable Soup with Cilantro
Sprecher Hefe Weiss
Spring Mix Salad with Glazed Walnuts, Bleu Cheese, Strawberries,
Blueberries, Sauteed Shrimp and Balsamic Dressing
Sprecher Brown Pub Ale
Braised German Style Baby Back Pork Ribs, Baked Sauerkraut,
Octoberfest Fingerling Potatoes
Black Forest Cherry Strudel
Sprecher Black Bavarian
The contest begins now and will end at noon on May 3rd. This post will be reposted to ensure that multiple fans have the chance to enter. Please only enter once or you will be disqualified.
Contest winner will be announced on Sprecher’s facebook page and on @sprecherbrewery. You will need to show ID at the restaurant in order to claim your prize.
You can make reservations for this dinner by calling the restaurant directly: 414.276.2720.
24th April 2011
There are so many fun and flavorful events happening during Milwaukee Beer Week — April 28 – May 8 — we thought we’d help you out by listing the Sprecher beer events, beginning with tastings and a Sprecher Beer Dinner at the Karl Ratzchs, Milwaukee’s landmark German-American restaurant. All events are free unless otherwise noted.
April 28th, 7pm ’til close $1 off all taps of Sprecher. http://www.spingalactic.com/milwaukee/
April 29th, 6pm Taste of Great Brewers, Harley-Davidson Museum, $40/person. Get your tickets at: http://milwaukeebeerweek.com/tickets.php.
May 3rd, 4 -5pm Groppi’s
May 3rd, 5:15 – 6:15pm Blackbird
May 3rd, 6:30 -7:30pm Frank’s Power Plant
May 3rd, 8:00 – 9:00pm Tonic Tavern
May 4th — 5 Course Sprecher Beer Dinner, Karl Ratzschs, $45/person (RSVP Karl Ratzch’s: (414) 276-2720) Click here for menu: http://www.karlratzsch.com/Promo.htm
May 4th, 8:00 – 9:00pm Three Lions Pub
May 4th, 9:30 – 10:30pm Karma
May 5th, 8:00 – 9:00pm Hooligan’s
May 5th, 9:30 – 10:30pm Rosie’s
May 6th, 6:00 – 7:00pm Steny’s
May 6th, 7:15 – 8:15pm Fat Daddy’s
To learn more about Milwaukee Beer Week, visit: http://milwaukeebeerweek.com/.
06th March 2011
The contest is over and now it’s time to vote on the best taglines we’ve received for Abbey Triple and Black Bavarian. The five best submissions are listed below. Please pick one favorite for Black Bavarian and one for Abbey Triple then send your vote to taglines@sprecherbrewery. Voting will close Friday, March 11, 2011 at 5pm CST. Cheers, and may the best taglines win. N.b. Maximum 3 votes from a given email address/peron will be counted so please do not vote more than 3 times.
1. One Word: Smooth
3. Welcome to the Dark Side
4. So dark and complex, you’ll think you just tasted lager perfection.
5. The sunshine of darkness.
1. Three times the Abbey for three times the taste!
2. Strikingly unique taste of a beer! “a must drink!!!”
3. Pour Another
4. Triple the Pleasure, Triple the Fun
5. Your prayers, answered
15th February 2011
Fans of Sprecher Black Bavarian and Sprecher Abbey Triple, what do you think of when you drink these beers? Is it something clever, something pithy, something memorable? We’re interested in what you have to say and we’d love your ideas for the ideal tagline for each beer. So much so that we’re hosting our first online contests, one for a Sprecher Black Bavarian tagline and one for a Sprecher Abbey Triple tagline.
1. You must be at least 21 to enter and you must be a resident of the continental United States.
2. If your tagline is selected, we will issue you a $100 gift certificate to be used in the Sprecher Gift Shop or online store. Furthermore, we’ll give you big props on our social media sites. We will promote you and your winning tagline on www.sprecherbrewery.com, the Sprecher facebook page, the Sprecher twitter page, and this blog in exchange for complete legal copyright and trademark rights of the chosen tagline.
3. The rules of the contest may change at anytime(e.g. deadlines may be extended).
4. The tagline must not be in use, trademarked or copyrighted by any other entity.
5. No other strings are attached. Normal fairness rules apply—if multiple people come up with the same tagline and we choose it, the first person who posted is the winner.
1. Sprecher Brewing Company’s meta tagline is “Remarkably Good Taste.” We’re now scratching our heads trying to think of something that makes people think specifically of Black Bavarian and Abbey Triple. “Damn that’s good beer!” isn’t quite specific enough. So we’re reaching out to our consumers for input.
2. You have until February 23rd, 2011 to send us your tagline.
3. Entries and contact information should be sent to: firstname.lastname@example.org. We will review all submissions and publish the leading candidates on this blog and on our facebook site for a vote.
4. Winner(s) will be notified via email. If you are not notified by email, you did not win so please do not contact us.
5. Winning taglines will be published on Sprecher Brewing Company’s social media sites along with a bio of the winner.
26th January 2011
Here’s a game day chicken wing recipe adapted from Lucy Saunders which uses Sprecher Pub Ale and is deee-lish. Since we found this in the Chicago Tribune archives, we had to edit it because the beer pairing selection didn’t exhibit enough respect for Wisconsin beers. Our suggestion: Pair with your favorite Sprecher beer and yell GOPACKGO!!! while you enjoy these during Super Bowl XLV.
Posted by Carol Mighton Haddix and Josh Noel
For the wings, try this recipe from the Tribune’s archives, originally adapted by cookbook author Lucy Saunders from a grilled version (hey, if you want to brave the frigid outdoors, go ahead and grill ‘em). She suggested using Sprecher Pub Brown Ale for the brine.
Ale-brined chili wings
Prep: 25 minutes
Marinate: 4 hours
Cook: 30 minutes
Makes: 6 servings
2 bottles (12 ounces each) brown ale
1/2 cup each: brown sugar, coarse salt
5 pounds chicken wings, tips removed, cut into two sections
2 sticks (1 cup) butter
4 each, minced: garlic cloves, jalapenos
1/2 cup each: Asian sweet hot chili sauce, hot pepper sauce or more to taste
1 teaspoon finely ground black pepper
1/8 teaspoon ground cinnamon
2 tablespoons black or white sesame seeds, optional
1. Reserve 1/4 cup ale for chili sauce. Whisk together brown sugar, salt and the remaining ale in a large bowl until dissolved. Add wings, stirring to coat. (You may need to put a plate over the bowl so that the chicken is completely submerged in brine.) Cover; refrigerate 4-8 hours.
2. Melt the butter in a large skillet over low heat; add the garlic and jalapenos. Cook, stirring, until jalapenos are tender, about 2 minutes. Stir in the chili sauce, hot pepper sauce, black pepper and cinnamon. Heat to a simmer; cook 3 minutes. Transfer to a blender; add reserved ale. Puree until smooth; reserve.
3. Heat oven to 400 degrees. Drain wings from brine; place on shallow baking pans. Cook, turning once, until brown and crispy, about 30 minutes. Arrange wings on platter; sprinkle with black sesame seeds. Serve chili sauce in ramekins for dipping.
06th December 2010
Heard about word of mouth marketing? Serve this easy to make cocktail meatball recipe at your next party and you’ll be the talk of the town.
Slow Cooked Sprecher Dopple Bock BBQ Meatballs
3 lbs Frozen cocktail meatballs (Italian style are best)*
1-2 bottles Sprecher Dopple Bock
1 cp Ketchup
1/2 cp Sprecher Root Beer BBQ Sauce (more if you want it spicier)
2 Tbs Red Wine Vinegar
1/4 tsp Garlic Powder
1/4 tsp Salt
1/4 tsp Black Pepper
1/4 cp Brown Sugar
Combine all sauce ingredients in a slow cooker. Add meatballs, making sure to cover them in the sauce. Cover and cook on low 6-8 hours. [If using a Dutch oven, set in middle of oven set to 250F. ] Midway through, check to see if you need to add more beer; adjust for flavor. Makes about 96 cocktail size meatballs.
* Note: This recipe is all about the sauce so the type of meatball (Italian, sausage, Swedish, homemade) doesn’t matter all that much. You can also use larger meatballs and serve them over wide egg noodles for an enjoyable dinner. If you find you have lots of sauce left serve it with bread, brisket, pork chops, chicken and many other foods.
Source: Sprecher brewmaster Craig Burge.
Photo: Matt Fornear, www.fornearphoto.com.